What is neuromarketing & consumer neuroscience? How to run a neuromarketing study? What is the added value for the neuroscientific methods in business? How to integrate neuromarketing insights & methods in the business processes?
About meI’m an enthusiastic and curious mind, specializing in Neuromarketing & Behavioral Sciences. For the past 10 years I lived in Copenhagen, a year I’ve spent in LA, where I did my PhD with leading researchers from Decision Neuroscience, Habit building & Neuromarketing domains. For the past year I’ve spent in LT working in public sector on digital transformation strategy for the region of Panevėžys & PolicyLAB at the Government Strategic Analysis Center.
KISS -an acronym for "keep it simple, stupid"- is a genius design principle born in 1960 in the U.S. Navy. The KISS principle states that most systems work best if they are kept simple. Based on brain science, this is a key principle to be applied in uncertain situations. So how could you use it?
🧠 our brain loves visuals
🎢 we notice sexual cues, natural landscapes, faces and directions of faces automatically
🦩our brain loves rationale for intended behavioral action
👚👔👗we love to chunck information
👩👩👦👦 we act on social commitment
Several tips 💡 on the application of Neuromarketing knowledge with a low budget
💬 Define your area of interest (UX design, packaging design) and the goals you are aiming for (increase attention? enhance emotion?)
🔎 By using chosen keywords research the scientific literature & follow the success cases
✂️ Critically evaluate collected insights & based on them create several prototypes/solutions
🕵️ Test, test, test. Choose low budget tools, such as computation neuroscience platforms e.g., Neurovision, do an A/B testing
I love, love, love innovation. New ideas and concepts excite me. I've never been an "in the box thinker" and growing up I couldn't understand why everyone couldn't see what was so obvious to me. Today I love to inspire and develop innovation. We all have the ability to be innovative.
Any psychological topic
I love analyzing what triggers certain behaviors, what motivates us to do certain things, what brings certain emotions in our life and etc.
Would be interesting to have a structured duscussion on any psychological topic,
Deep learning and AI development
My latest cherry on top skill is building neural network which can do multiple things at once. I am capable of builting it from scratch and use it on real time photo/video data. I love it!
Patient engagement solutions and prevention of chronic diseases - this is the future of healthcare.