Tomas KirsaThat guy who speaks about marketing& communication
You can be famous, well known , but your sales are decreasing and customers say you don't know them that well
About me
I am passionate about creating and developing brands and their recognizability in the world. In today's world, marketing serves as the main tool to launch a successful product, company, brand, or anything in between. It is my job to help people to understand their needs, chrysalises their values, and come up with a branding strategy that would boost sales and overall performance.
That guy who speaks about marketing& communication
Vilnius, Lithuania
Tomas Kirsa on Brand strategy and Sales channelsThat guy who speaks about marketing& communicationSome time ago
#KlišiųKaras // Nebeliko nuo pat jų sukūrimo nepasikeitusių ikoniškų gaminių! Klišė// Pavyzdžiui BIC tušinukai, kurių dizainas yra toks paprastas, kad yra beveik, beveik tobulas. Taip gali pakeisti kai kurias detales, bet vartotojo patirties tai nepakeistų kardinaliai. „Senesni“ brandai labai dažnai mėgsta būti kažkurioje barikadų pusėje - arba prisimena tuos auksinius laikus ir mano, kad gaminiai yra puikūs, arba laikosi požiūrio, kad nieko sukurti unikalaus (ar perkurti) nebeįmanoma, todėl gaminiai yra tokie, kokie yra - tereikia mokėti parduoti, pasitelkiant daugiau reklamos. Abi pusės savotiškai teisios, jeigu jų siūloma paslauga ar produktas yra puiki vartotojo patirtis. Kitu atveju - verta kaltinti ne rinkodarą ir komunikaciją, o atsisukti į save ir žiūrėti procesus ir praleistas detales. Ir tai turi pradėti aukščiausio lygio vadovai.

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