Believe it or not, you have a personal brand. The question is whether it works for you.
Let me explain you why and how it works.
About meHello there! My name’s Dominyka and I am a human who prefers mornings over evenings, matcha latte over café latte, Vermeer over Rembrandt and LinkedIn over Facebook.
Below are some of the fields I engage in daily and I would love discussing with you, too.
We cannot love a logo, a jingle, or a piece of branded content. But we can love a person (Mark Schaefer, "Marketing Rebellion").
Each and every person has a personal brand. However, most of us lack time, skills, motivation or understanding about its benefits.
As a founder of personal branding consultancy "Persona Cognita" I help executives, entrepreneurs and other professionals to build and communicate their personal brands.
Even though LinkedIn was founded before Facebook, this social media platform is still a mystery to many.
With my knowledge in marketing and personal branding, I help professionals and corporations to make use of this platform when it comes to personal branding, content strategies and implementation.
MARKETING & EDUCATION
The field that has been my passion both from academic and business perspectives.
A couple of years ago I defended my doctoral dissertation that aimed to understand the impact of social media marketing on new firm performance.
Since 2015 I’ve been teaching marketing-related subjects such as Marketing Principles and Social Media Marketing at the leading business school in Lithuania, where I also led Marketing and Sales Department.
Even though we may find many executives on social media today, only a small fraction of them actually create content.
The others remain invisible, losing an opportunity to demonstrate their expertise and become known in their industry or to their target audience.
Some time ago I write an article on why and how executives should build their personal brands on social media.
Check it out below ⬇️
"Content is King."
"Content isn’t King, it’s the Kingdom."
"Traditional marketing talks at people. Content marketing talks with them."
I bet you’ve heard one of these or other phrases that emphasize the value of content.
Content marketing is also a great way to strengthen your personal brand. Despite that, many professionals are still reluctant or lack time to create content.
Therefore, here are 12 tips I put together to motivate you to put your content out there with more courage and less hesitation.
Check them out in my latest Thrive Global piece!
10+ years creating and executing brand experiences for top brands in the Baltics.
Let’s talk about your Digital brand experience.
Marta JurkšaitienėHead of digital agency @ Ad Fingers
How can you brand yourself? How can your personal brand help you or your business? Which social media platforms would be the best for your own brand and how could everything be communicated?
I can help you out with your personal brand and it’s content strategies. Let’s talk!
Being a brand strategist and logo designer I can help you to answer this question. Sometimes people can make an assumption that logo can solve specific business problem and this can be true. But is it true for your specific situation? Let me help you figure it out and maybe save money.
Mykolas PetrusevičiusBrand strategist & Logo designer
How To Provoke Renaissance In Your Activity ?
How do you keep innovating your business, your organization, your activity, your team or yourself ?
Lina LinkeviciuteLuxury Business and Sales Professional/Theatre Director/Creative Consultant