Marketing from A to Z.
My favourite topic on earth that I can discuss both from academic and business point of view.
About meHello there! My name’s Dominyka and I am a human who prefers mornings over evenings, matcha latte over café latte, Vermeer over Rembrandt and LinkedIn over Facebook.
Below are some of the fields I engage in daily and I would love discussing with you, too.
We cannot love a logo, a jingle, or a piece of branded content. But we can love a person (Mark Schaefer, "Marketing Rebellion").
Each and every person has a personal brand. However, most of us lack time, skills, motivation or understanding about its benefits.
As a founder of personal branding consultancy "Persona Cognita" I help executives, entrepreneurs and other professionals to build and communicate their personal brands.
Even though LinkedIn was founded before Facebook, this social media platform is still a mystery to many.
With my knowledge in marketing and personal branding, I help professionals and corporations to make use of this platform when it comes to personal branding, content strategies and implementation.
MARKETING & EDUCATION
The field that has been my passion both from academic and business perspectives.
A couple of years ago I defended my doctoral dissertation that aimed to understand the impact of social media marketing on new firm performance.
Since 2015 I’ve been teaching marketing-related subjects such as Marketing Principles and Social Media Marketing at the leading business school in Lithuania, where I also led Marketing and Sales Department.
If I had to name one global brand that undoubtedly excels in marketing and communications, that would be Burger King.
Their campaigns in different parts of the world never stop amazing me.
Here’s a new one from Burger King Israel.
During this period of the year the brand knew it would find its target audience at the beach.
Thus, this is a special towel to help BK fans to navigate physical distancing and enjoy the beach like Kings (with burgers of course).
Credit: Down the Field Agency
Woke up still being tired and remembered one of those ads where no in-depth explanation is needed.
So simple, yet so straight to the point – McDonald's billboard ad addressing how to combat tiredness.
Have a productive day everyone!
Credit: McDonald’s (Germany) | Leo’s Thjnk Tank
We can talk about any digital channel (Google, Facebook, Instagram, Linkedin, Youtube, you name it), possibilities, formats, effectiveness and etc.
Arijus ŽakasReklamos agentūrų SOMA agency ir Havas Creative vadovas
E-commerce and digital marketing.
I am passionate about search engine optimisation, e-mail marketing, digital journey, user experience and conversion rate optimisation.
small business communication
I would be happy to consult small or boutique businesses that require creative ideas to reach their audience. Yes, this is all about communication.
Inga NorkeRevolution Manager, Editor in Chief @ SEEN Magazine
Running PPC campaigns has never been more dynamic.
Algorithms, Data, ROI Positive - you have to look after many things.
But don't feel overwhelmed. I'll be happy to share tips & tricks on how to manage your digital flow.
Ilja PopovSustainability Guy | Performance Marketer @kilo.health