Indrė RadavičienėStrategic Marketer & Pricing Expert, Using Neuroscience Principles
During the last 7 years, I've been diving in the deep waters of pricing strategy and communication principles, as well analysing the various ways customer behaviour affects those in intricate detail. This is also the topic of my PhD at Vilnius University- the art of emotional pricing.
About me
For the past 10 years I've been keenly analysing, presenting and actively applying the principles of strategic marketing & pricing for a variety of companies, from MO Museum to Goodlife sports centre. A few years ago I've undertaken an internship at Simon Kucher & Partners - the world's leading pricing advisor and thought leader - and realized that a large part of a company's success lies in exactly that - choosing the right pricing which would make sense in your customer's head.
Strategic Marketer & Pricing Expert, Using Neuroscience Principles
Vilnius, Lithuania
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