Aivaras BakanauskasGraphic - Branding Designer / In Love With Surfing
Without additional communication materials, a freshly created logo can become only a nice image. 8 years of working in both: advertising agencies and product design, brought me to understanding what should be an efficient workflow and tools for creating a complete visual identity for the brand.
About me
I’m graphic designer who has worked in different fields through out the career, now focusing on branding & visual identity. Also, packaging design is still one of my interests. More visuals: At the moment working as a Freelance Graphic Designer and Art Director in Qoorio. Besides spending a lot of time in a visual world, I’m nuts about surfing & football. Daily things:
Graphic - Branding Designer / In Love With Surfing
Aivaras Bakanauskas on How to create branding that feels alive?Graphic - Branding Designer / In Love With SurfingSome time ago
Minimal logo doesn’t mean only minimal style in visual part, but also in function. In these times to create such a big brand like Apple, Nike or Mastercard it’s near the edge of impossible. But by creating consistency in visual identity between the logo and its graphic language can make the logo symbol more recognisable without a wordmark. Funny fact, is that the first Shell logo was created in 1909 and it was used only as a shell symbol without a wordmark.
6 famous textless logos and why they work

Aivaras Bakanauskas on How to create branding that feels alive?Graphic - Branding Designer / In Love With SurfingSome time ago
One of the main things about creating live and dynamic brand is consistency and connection between logo and graphic language. Following this process many things can appear: from recognasibility to avoiding big finances for advertising materials. Curious about more benefits? For example - one of my works, that was done with Imagine studio - visual identity for the largest in the Baltic region eyeglass lenses manufacturers.
Bod Lenses Logo & Visual Identity


Dominykas RimšaProduct & UX Designer
Looks awesome!
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