Is STORYTELLING really the most powerful tool of all?
In 2009, a journalist by the name Rob Walker began an epic journey of discovery. He wanted to find out for himself if it is really true.
He started his experiments by buying 200 objects from eBay. On average, each item cost just $1 !
Then he called 200 authors and he asked them, “Would you like to be part of a study on significant objects? Will you participate by writing a story about something I bought on eBay?”
Each of the 200 authors said “YES!”
So he had 200 objects and 200 stories.
He then put each of the items back on eBay.
One of them was a beautiful horsehead- yes- the head of a real horse. He bought it for 99 cents.
With the story added, he resold the item for $62.95!
…just a small increase of more than 6000%
So the journalist who bought 200 objects for a total of $129, sold all objects with their stories for $8000!!!
I can do the job of 200 authors by creating your book’s, your company’s, your product’s or your Qoorio profile's story structure plan.
How I do it?
In order to create effective stories, you have to be surrounded by people and their stories, have a great capacity for empathy and understand human emotions, motivations, and psychology, and shape them into a logical sequence of events to create a story arc.
It might sound difficult, but for me it’s like 2 times 2 😊
I’ve used stories to create value for my own commercial practice and now I’d like to share this special talent with you.
With The Right Story, The Sky Is The Limit!!!