Yannick, I’m convinced you can’t grow business without advertising (well maybe except if you’re Tesla). Have you seen succesful consumer products that were able to grow without paid user acquisition? How important is it for startups to advertise well?
Asked by Audrius Janulis
Great question Audrius and thanks for reaching out!
You can, BUT only very few can. Rare are those exceptions like Skype or Facebook, who have inherent virality, or runaway product successes like Google.
Marketing, and finding great distribution hacks in the early days, is probably the most underestimated skill in tech. When I talk to founders, I expect them to realize this before I would consider an investment. In my opinion, without great marketing you can't exist....
More on this here 👉 https://www.yannickoswald.com/post/distribution-distribution-distribution