Why do I think that distribution is a key reason for startup success?
It's simple. If you can't get your awesome product in front of the right users, you won't survive...
https://www.yannickoswald.com/post/distribution-distribution-distribution
Why distribution is the #1 reason for startup success (Part 1)
Andris BerzinsVC investor, former startup founder, startup activist, weekend warrior
Great piece, Yannick Oswald, totally agree
about 1 month ago
about 1 month ago
Thomas DesimpelAngel Investor, Polyglot, Real Estate Investor
"I have discovered a distribution advantage, which product can i deliver with it?" that's THE sentence that I liked in your-as-always-great-written-blog Yannick Oswald! I really liked this blog and thinking about this distribution advantage first before product... is something to re-think /over think about🤦 👌🕵️
28 days ago
Employee ownership is a key part of startup culture.
- How much?
- How to communicate a stock option plan to employees?
- How to deal with European taxation rules?
https://www.yannickoswald.com/post/create-250-millionaires-with-stock-options-this-is-how
Create 250+ millionaires with stock options. This is how.
Lina LinkeviciuteTheatre Director [email protected] Paintings/Luxury Business Professional
Thanks Yannick for sharing! So many interesting insights !
Yannick, I’m convinced you can’t grow business without advertising (well maybe except if you’re Tesla). Have you seen succesful consumer products that were able to grow without paid user acquisition? How important is it for startups to advertise well?
Asked by Audrius Janulis
Great question Audrius and thanks for reaching out!
You can, BUT only very few can. Rare are those exceptions like Skype or Facebook, who have inherent virality, or runaway product successes like Google.
Marketing, and finding great distribution hacks in the early days, is probably the most underestimated skill in tech. When I talk to founders, I expect them to realize this before I would consider an investment. In my opinion, without great marketing you can't exist....
More on this here 👉 https://www.yannickoswald.com/post/distribution-distribution-distribution
What advice would you give to a VC analyst in their first week on the job?
Asked by Michael Rabinowicz
Be ready for your elevator pitch + Listen, Listen, Listen...
Yannick OswaldVC, Opportunities are Everywhere
Andris Berzins yes, their personal story. Difficult to do well when in front of a small group of relatively senior people. So I ask them to be prepared. It is nice to kick off with a good first impression
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