I'm a human that appreciates great ideas, with even greater people behind them. My official job title is an early stage VC @ Mangrove Capital Partners. To put it into context - my job mostly consists of rigorous travelling around Europe, working with exceptional entrepreneurs and discovering their unique insights as I go. Everything that I do in life comes back to my idea of the world being afloat with opportunities. One only needs to go out and find them! More on www.yannickoswald.com
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The most ambiguous term in startup land...
A couple of weeks ago, I caught myself in a meeting using the wrong definition of ARR. I realized that most people in startups aren’t that familiar with the correct definitions of ARR, MRR, collections, and bookings.
These terms can be so misleading... Let's review them.
Yannick, I’m convinced you can’t grow business without advertising (well maybe except if you’re Tesla). Have you seen succesful consumer products that were able to grow without paid user acquisition? How important is it for startups to advertise well?
Asked by Audrius Janulis
Great question Audrius and thanks for reaching out!
You can, BUT only very few can. Rare are those exceptions like Skype or Facebook, who have inherent virality, or runaway product successes like Google.
Marketing, and finding great distribution hacks in the early days, is probably the most underestimated skill in tech. When I talk to founders, I expect them to realize this before I would consider an investment. In my opinion, without great marketing you can't exist....
More on this here 👉 https://www.yannickoswald.com/post/distribution-distribution-distribution