Yannick Oswald on TrendsVC, Opportunities are Everywhere
‘The keyboard will be gone in five years’
Since my prediction one year ago, many things happened in the voice and audio first world. The next months will reveal many more exciting things.
Some thoughts here
https://www.yannickoswald.com/post/will-i-ever-have-to-scroll-much-again
Will I ever have to scroll much again?
Justas JanauskasQoorious human
I think both keyboard and voice are generally slow communication channels between human being and a device. Voice is even slower, however can be used over a distance.
What do you think of Brain Link, which would literally connect human brain with a device, removing for a need of a communication interface at all. That would be a real revolution.
4 months ago
Dominykas RimšaProduct & UX Designer
IMHO while voice has a way higher bandwidth then keyboard, it sacrifices privacy aspect especially in public places. You probably don’t want to be shouting your dinner request for your loved one or your medical condition, or how much money you want to send someone, while being on train and have fellow passengers hear everything.
4 months ago
Danielius VisockasSoftware Engineer @ Qoorio; Burger geek; Sound processing
Justas as I understand - both keyboard and voice actually are brain links. They link your brain via muscles in your vocal tract or fingers to the device you want the information in.
As for the prediction Yannick made - typing is around 3 times slower than voice. Link to the study: https://dl.acm.org/doi/10.1145/3161187
4 months ago
Atėnė Strazdas DrozdaitėInterior designer/Survivor/Thinker/Forever learning/ Enthusiast
Honestly, after reading this insight and your article on the topic, I started using voice assistant Bixby for the first time, which came with my phone.
I can't stress enough how tired I am from using the screen and typing for hours all day long, however, voice features are still far from perfection. Nonetheless, it is so exciting to hear we are moving steadily towards that direction!
4 months ago
Yannick Oswald on TrendsVC, Opportunities are Everywhere
🎉 We like to enjoy life, just a bit too much for these days...
😷 Our new normal. What does it look like?
🤯 An empire goes bust. What's next for tech?
https://www.yannickoswald.com/post/an-empire-goes-bust-what-s-next
An empire goes bust. What's next?
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Miglė Andrulionytė on Kick-off with Consumer TrendsHead of Research @Tele2 // Consumers, Trends & Innovations
3 stiprios prognozės ateičiai per vos aštuonias minutes. tiek truko Cannes Lions Live pranešimas apie digital storytelling renesansą, kurio klausydama linksėjau galva ir sakiau taip, taip, taip. abu galime būti neteisūs, bet žiūrėdama iš savo kampo (žmonės & trend’ai), negaliu nesutikti su AR/VR reklamų inovacijų galva ir virtualios realybės pionieriumi Tony Parisi.
prognozė #1. papildytos ir virtualios realybės naudojimas per ateinančius 5 metus patupdys brand’ą tarp TOP25%.
dėl tų procentų aš susilaikysiu, bet dar sausį esu dalinusis įžvalgomis, jog brand’ai, kurie lįs į skaitmenines erdves ir kurs savo istorijas naudodami CGI (computer-generated imagery) turės labai didelį klientų įsitraukimą.
prognozė #2. fizinės parduotuvės neišnyks. iki 2030 jos taps show-rooms'ais, upsell’o bei produktų pristatymo vietomis. parduotuvė taps reklamos erdve su neribota pasiūla 3D formatu.
taip, žinau. mūsų klientai irgi sako, kad jiems reikia pačiupinėti & pasitarti, pažiūrėti kokia ten ta tikroji 11 iPhone’o spalva. AR/VR gali tai pakeisti.
prognozė #3. 50% dalyvių dalyvaus renginiuose virtualiai. koncertuose, sporto varžybose, konferencijose; o skaitmeninės salės bus dar viena marketingo platforma.
pastarųjų mėnesių patirtys rodo, kad taip tikrai gali nutikti. ir tam reikia ruoštis.
nuotrauka: fortnite x travis scott koncertas, kurį stebėjo ‘tik’ 12mln žiūrovų =)
Miglė AndrulionytėHead of Research @Tele2 // Consumers, Trends & Innovations
ne visai visas, rašo kelios “will be turned into experience centers”. tuo tarpu kampanija "Today at Apple" Brings New Experiences to Every Apple Store, vis dar 500+ parduotuvių. brand’ai kaip Rei, Vans, Chanel keičia fizinių parduotuvių koncepcijas, o pvz TOMS’ 100e pardavimo taškų sustatė VR headsets, kad galėtų “virtually transport customers to Peru to see the impact of their One for One giving campaign on local people.” Tad aišku, dalis užsidarys, dalis persiformuos.
Miglė Andrulionytė on Kick-off with Consumer TrendsHead of Research @Tele2 // Consumers, Trends & Innovations
I love Waze App. It beats my ‘I know better’ belief every single time. So supermarket Lidl decided to apply the idea of ‘checking the traffic’ to their stores. Launching WhatsApp chatbot to help consumers find the best time to do their grocery shopping using transaction numbers & real-time data.
The timing for this couldn’t have been better.
https://bit.ly/3g5rMHx
Lidl launches WhatsApp chatbot to inform customers when the best times to shop are - Latest Retail Technology News From Across The Globe - Charged
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