Hi qooritos! How to train your creativity muscle?
A vital part of today’s startup is content marketing. Not only you show that you an industry expert with interesting insights, but over time can share long term vision and it becomes easier to lead others. Unfortunately, you cannot get lots of help from copywriters, since they will be telling their version of future, not yours. So how to keep those content ideas coming? Sharing what works for me.
First, always be for lookout for some interesting ideas: whether its a chat with friend, colleague, or news article. The world is full of ideas and as an expert you will naturally react to it. As CEO, you will get privillege of exposure of even more ideas: feedback from customers, employees, industry experts. Some ideas resonate with you, some are b*#&! - either reaction is great. Mark all of them down on the paper so you don’t forget. You will likely discard 90% of the ideas as not newsworthy, but thats ok!
Train you creativity muscle. My friend shared the story of Onion writer, who had to produce 25 content sketches per week. No excuses. Initially it sounds hard or almost impossible, but after few weeks it becomes as normal as brushing your teeth. The awesome side-effect is that this creativity spills into product as well. As long as you can filter out crappy ideas in objective way - you are good!
Finally, some ideas expire. My product and industry (CityNow - real estate interactive map and news outlet) is changing rapidly. Sometimes I look into sketches of content which I started a month ago, and don’t get excited anymore to write about it or the news are no longer relevant to the audience. It feels like fishing - the fun and productive part is 1% of the time spent. But maybe tomorrow you will get inspiration for your best PR idea?
Ready to train your muscle? Write us ([email protected]) your 5 ideas, how you would improve CityNow product and help us. Also let me know what you would like to hear about and lets make it interactive :) Cheers
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Justas from Qoorio asks:
“How does the life of a founder differ from an engineer’s life?”
Given that my role was highly specialized at Facebook, I would say the biggest change is the range of responsibilities: as a founder you need to to wear multiple hats - coder, sales rep, content writer, recruiter. It is sometimes tricky to prioritize on what things will actually move a needle. My first focus is helping clients, improving product and collecting customer feedback.
One other practical aspect is motivation. At Facebook, It was healthy mix of internal and external motivation, such as salary. As a startup founder, you are mostly accountable to yourself for your decisions and results, while the rocket growth phase usually does not come in first few years of startup. Thus you need to find your way to feel motivated: whether its celebrating milestones, appreciating positive feedback from customers, inspirational podcasts or smth else - whatever works for you.
Finally, after getting used to cozy comfortable life at Facebook with all benefits, now I am back to making down to earth decisions - what do I eat today (no Facebook cafeteria)? Where is the closest gym? Where do I pay my phone utility bill? Can I drop off my laundry and pick up tomorrow? These small things add up and take my time, and I didn’t appreciate enough when I had this taken care of.
Small market: curse or opportunity?
In my opinion, frequent mistake for founders is aim for very big market immediately. While prominent tech figures champion approach "go big or fail", I argue that each startup has some growth stages which it needs to complete before it can proceed to the another step.
Your goal should be to become monopoly, as otherwise it is a very tough space to be as startup and become 10x better than other existing solutions. Therefore, initially you should define your market as narrow as possible - the strategy which may sound counterintuitive.
For example, our product CityNow.org - real estate map - quickly became a leading platform to find new construction home in Vilnius. The market is restrained, since 30% of transactions are in new primary market (new construction) and 80% in Lithuanian sales in its capital, Vilnius. Such strategy allowed us to win and we can now expand to other markets.
So many startups tried to compete with major listing real estate portal and failed, since they were doing exactly the same thing for same large market.
When you are a monopoly, good things start to happen - word of mouth, referals, negotiating and pricing power. My advice to all other founders would be to redefine and narrow your market until you become a monopoly and stay here as long as possible. Good luck :)
Passion, commitment and stamina.
I am always open to meet new talents who I may ultimately want to see working with me. But often i fail to see these traits: desire to succeed and willingness to do whatever it takes to solve particular problem. For me, this is very important aspect to be in startup and may be dealbreaker to become a team member.
For example, few people i met talk about doing multiple “projects” at the same time. I just dont think how it works in startup world - to begin with, how can you communicate to others that the problem you are trying to solve is most important for you at this time, if tomorrow you will talk about another problem?
Others talk about attracted investment deals, startups they sold as an ultimate goal and success metric. I care more about this: did you create value with your last venture abd solved some problem nobody solved well before?