Tomas MaksimaviciusStartupsSome time ago
While reading an article, one sentence got my attention. It made me to think about bigger picture of business world. "If you are a company that spends millions and millions of dollars on marketing, wouldn’t you be better off handing that money to the customer versus handing it to a third-party?"

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Mangirdas AdomaitisArtificial inteligence, Data science
I don’t agree. 1. Invested money should return more value. Investing 100 returns company >100, which is what business is about. 2. Money does not buy loyalty. what your opinion?
8 months ago
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Tomas MaksimaviciusStartups
I guess what author wanted to say is that more businesses should focus on win win marketing approach with their customers instead of 3d parties like Google Ads. E.g. Revolut, Paypal gave ~10€ for each referred user, Pinduoduo (Chinese startup) allows users complete a certain task like inviting new buyers in exchange for a free product. Also most times you don't need to give anything for free in order to grow, as great UX could also trigger organic growth.
8 months ago
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Mangirdas AdomaitisArtificial inteligence, Data science
Makes sense. Thanks for clarifying.
8 months ago
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Audrius JanulisTech, Marketing, Comedy | Startups @ Google
Who’s the author of an article? I wonder if he/she saw both approaches in action or only in theory? Advertising is all about winning minds. Having them do something that they wouldnt have done otherwise. If you only see it as giving away money to a third party you are failing on quite a few disciplines involved in the process. And of course it’s always AND not OR. Both tactics can work, but with certain pros and cons. You can make people take actions by paying them money/providing discounts etc. but the motivation for such actions are very different compared to those taken from inner motivation. It’s a bit like working for a salary and working for a mission. Hence giving money to third party is all about having a chance to communicate your “mission” to a very very large group of people.
5 months ago
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Tomas MaksimaviciusStartups
It was written by this guy: https://twitter.com/bgurley?s=09 I would need some time to find an article, if you want it, let me know.
5 months ago
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5 months ago
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Audrius JanulisTech, Marketing, Comedy | Startups @ Google
Pretty sure most of the companies he invested in are spending millions and millions on marketing.
5 months ago
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Tomas MaksimaviciusStartups
Spending millions and millions on marketing on TOP
5 months ago
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Steven LiewStartup investor and advisor
Agreed
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