For the last 5 years we have been building a company that fully replaces simultaneous interpretation equipment in live events. It has been the best decision in my life that brought many failures, successes, lessons and growth. I also tend to live life to the fullest, so would be happy to share my life hacks.:)
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Simona, what was your biggest lesson in marketing since launching Interactio?
Asked by Ronaldas Buožis
So many lessons at Interactio, but I think the largest so far are 2:
1. To disrupt the market you need a killer solution to a mature problem (market readiness here is the key. You know it when you get it).
2. More specific to marketing: visibility, clicks and signups mean nothing if it doesn’t serve your business strategy. Always have one.