Simona, what was your biggest lesson in marketing since launching Interactio?
Asked by Ronaldas Buožis
So many lessons at Interactio, but I think the largest so far are 2:
1. To disrupt the market you need a killer solution to a mature problem (market readiness here is the key. You know it when you get it).
2. More specific to marketing: visibility, clicks and signups mean nothing if it doesn’t serve your business strategy. Always have one.
Why do you even wake up @5AM?
Early mornings for me used to be :
A. Stressful trips to the airports, while haven’t got enough sleep.
B. Going fishing with my dad (these were awesome but still I would wake up all triggered and exhausted.)
C. Trips to the hospital.
So far you should have already got the point that early mornings for me = no fun.
What my early mornings are now?
I take my time slowly, because everybody else is still sleeping. I make myself a cup of coffee, cook some light breakfast and listen to some audiobooks or podcasts, depending on the situation. Before I got my knee injured, I also used to jog in the morning.(The views would be even better than in the photo, trust me;))
As simple as it gets. I hate to rush somewhere, for example: school, work, whatever the case might be. I choose to enjoy my time, because good morning sets a tone for the day. Main pros:
A. You feel motivated. It’s an awesome feeling to have already done much more than your friends or other companies.
B. You learn much more about discipline. Discipline might be a huge factor in your success. F.e: you won’t be amused by that sweet donut at the coffee shop, might save some extra $ or kilos;) There is a quote by Jocko Willink(ex navy seal) - “ Discipline equals freedom.”
C. Productivity level. For some, it might be a huge game changer. Personaly, when I started rising early, it became much easier to finish the tasks in shorter amount of time. However, you should test it and then make conclusions. I just love the idea of testing and learning. Don’t be afraid to sacrifice one week;)
When not to get up early?
PRIORITISE SLEEP HOURS. Some people need 6 hours, others can’t live without 8. Basicaly, don’t sacrifice your sleep hours, so you can rise early. Hell no.
That’s the only situation that I don’t find benefits of waking up early.
As the saying goes : early bird gets the worm.
Thanks for your time❤️