The book Zero To One by Peter Thiel is a very daring way to start a business. His idea is that copying what others do is very easy, but that won’t change the world. If we want to really build the future, we have to create something unique, that will allow us to go from zero to one. We have to be brave and courageous and daring and to go against the tide. It is not a matter of fortune, though. We have to have a clear goal in mind and start from a small niche and to build it up until we create a monopoly that will allow us to gain enough earning to reinvest for the good of the whole society.
“The most counter-current thing not to go against the crowd but to think on your own.”
Building Ideas Tip #1
Don’t look for a solution without understanding the problem.
How big a problem are you trying to solve? How do you know it’s a problem for others? Who in particular needs this problem solved? Is it a problem people would pay to have solved for them?
If you cannot answer these questions honestly then you aren’t ready to start thinking of solutions.
This is always the hardest part for me - I come up with an idea I love - and am ready to throw myself into it - but I haven’t done the groundwork to validate if people really need what I’m offering.
Sometimes the desire to build something is so strong it can cloud your judgement and prevent you from starting in the right direction. And every step you take becomes exponentially more expensive to take back.
Don’t make this mistake - the more discipline your practice early on, the more leeway you’ll have later on.
The Dark Horse Project is a long-term study of how women and men achieve success by harnessing their individuality. Most traditional research on success asks the question, “What is the best way to achieve success?” We are instead asking, “What is the best way for you to achieve success?”
"They found that people found happiness through the relentless pursuit of fulfillment. The act of seeking fulfillment brought them success and happiness, instead of fulfillment as a consequence of obtaining mastery in a chosen field.
Their work looked at people who are masters of their craft, but totally unhappy at work, because they’re unfulfilled. The dark horses are individual. They each found pride and happiness in different aspects of their work. There is no formula. Just a basic compass heading."