Just wanted to share this thought by Tom Peters:
“the dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything”.
I have noticed that in Lithuania exist kind of issue as new business owners want everything to be “here and now” and sometimes the quality leaves behind as UX and design thinking first should be incorporated at the beginning into the product/service!
What are your thoughts and experience?
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