Netflix has over 182 million subscribers worldwide! The number is stunning!
The question can be raised how they managed to capture such a huge customer base and how did they use this base to perfect their user experience?
This is a great video that shows how Netflix uses psychology to perfect their customer experience:
I have been asked many times - what is UX?
While explaining I always try to give an example, but in short - user experience includes all the users’ emotions, beliefs, preferences, perceptions, behaviours, accomplishments, also physical and psychological responses, that occur before, during and after use of product/service/system.
What benefit may UX bring to us? So first, user experience research enables a deep, holistic understanding of users. By interfacing with real people having real experiences, UX provides deep knowledge of users’ underlying motivations, expectations and their reasons driving decision-making.
So at the end it helps to solve problems, meet challenges, make decisions and improve the experience of user and increase the adoption of that product or service.
Author of image: Brady Bonus
A great opportunity to start learning UX on your own. University of Michigan is giving away 14 hour online course full of quality insights.
Here’s what you can learn:
- The skills needed for UX research and design - How UX researchers discover and assess user needs and assess possible designs - How to conduct a micro-usability test - How UX designers use sketching and prototyping to develop design concepts
- How to incorporate a user-centered focus into the design process - Key features of human behavior and describe their impact on the design of interactive systems - Techniques for critiquing and designing interactive systems based on human capabilities and behavior
So if you ever wondered where to start learning UX design, here’s an opportunity like no other.