Rūta Dapkūnaitė on UX/user researchDevelopment&UX/user researcher;applied anthropologist;project&case manager4 months ago
I have been asked many times - what is UX? While explaining I always try to give an example, but in short - user experience includes all the users’ emotions, beliefs, preferences, perceptions, behaviours, accomplishments, also physical and psychological responses, that occur before, during and after use of product/service/system. What benefit may UX bring to us? So first, user experience research enables a deep, holistic understanding of users. By interfacing with real people having real experiences, UX provides deep knowledge of users’ underlying motivations, expectations and their reasons driving decision-making. So at the end it helps to solve problems, meet challenges, make decisions and improve the experience of user and increase the adoption of that product or service. Author of image: Brady Bonus

Dominykas RimšaProduct & UX Designer
Hey Rūta! What are your favorite UX research methods for early stage product?
4 months ago
Rūta DapkūnaitėDevelopment&UX/user researcher;applied anthropologist;project&case manager
Hello Dominykas, I would go first for the generative research, then could be workshop kick off or conversation with stakeholders. Then, interviews in order to understand the problem space. Afterwards participatory design to see what people are thinking. Value proposition generation and desk research could also make a sense. Another interesting methods could be: free listing and also hot air balloon method! What about you?
4 months ago

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Rūta Dapkūnaitė on UX/user researchDevelopment&UX/user researcher;applied anthropologist;project&case manager4 months ago
Netflix has over 182 million subscribers worldwide! The number is stunning! The question can be raised how they managed to capture such a huge customer base and how did they use this base to perfect their user experience? This is a great video that shows how Netflix uses psychology to perfect their customer experience: https://youtu.be/hprmxwu3wPA
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Rūta DapkūnaitėDevelopment&UX/user researcher;applied anthropologist;project&case manager
Yes, that is actually very interesting to deepen a bit more, while one of the reasons may be coronavirus pandemic, - that may most likely helped to maintain such a number of subscribers.
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Egle Dapkeviciutecreator of geriprojektai.lt l seeker of creativity and deeper understanding
Thank you for sharing! You just gave me a direction where to continue learning 😉
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