I have been asked many times - what is UX?
While explaining I always try to give an example, but in short - user experience includes all the users’ emotions, beliefs, preferences, perceptions, behaviours, accomplishments, also physical and psychological responses, that occur before, during and after use of product/service/system.
What benefit may UX bring to us? So first, user experience research enables a deep, holistic understanding of users. By interfacing with real people having real experiences, UX provides deep knowledge of users’ underlying motivations, expectations and their reasons driving decision-making.
So at the end it helps to solve problems, meet challenges, make decisions and improve the experience of user and increase the adoption of that product or service.
Author of image: Brady Bonus