When I was a little girl, I wanted to save the world, i.e. to make a difference. Growing up, I realized that in order to make a difference, I need to develop myself with holistic design thinking, so I did so and it gave me not only new approaches to challenges, but I improved my problem solving and many other skills.
I am a curious and self-driven person, trained in social & applied anthropology, experienced in international relations, project management and development & user research with the professional experience in Lithuania, Latvia, Belgium, Austria, Switzerland, Cambodia, USA.
I am always up for the new challenges and ready to help to understand and create what is next, to develop new ways of thinking in order to deliver positive impact and design better solutions for what matters most.
If you need to change how something is done in order to succeed and you are looking for a solution that isn't just about technology/design/service/product, but also people, process, I am here to help you!
Curious about something?If you want to learn more about something Rūta might know, don't hesitate, just ask them to share an insight.
MY TOPICSTopic is a subject user would like to share its knowledge about.
Rūta, your topics seems very interesting! Would you tell more about what is social anthropology and how it can benefit you? Maybe you have some specific examples how did you apply this knowledge in your work?
Asked by Laura Cibulskyte
Why I am in love with anthropology??
Because it can answer - how and why we do the things we do! And if it sounds like part of UX research, you are absolutely right as there are many connections! Anthropology helps me not only in navigating “the waters” of human experience or understanding the users, but also in gathering, interpreting and reporting on UX research.
Being an anthropologist makes me better in understanding and providing insights about the users, their needs, perspectives and wants.
What does anthropology mean for you?
Did you know that practising new&challenging activity can help to build and maintain your cognitive skills? And of course keeping your body healthy by having physical activities and eating well!
Share your practices of how you train your brain!
Just wanted to share this thought by Tom Peters:
“the dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything”.
I have noticed that in Lithuania exist kind of issue as new business owners want everything to be “here and now” and sometimes the quality leaves behind as UX and design thinking first should be incorporated at the beginning into the product/service!
What are your thoughts and experience?
I believe that creativity, empathy and rationality brings you to new ways of thinking and helps to create what is next!
What about you? What do you think are the main skills to create the best solutions, achieve the better results, and drive business to success?
Netflix has over 182 million subscribers worldwide! The number is stunning!
The question can be raised how they managed to capture such a huge customer base and how did they use this base to perfect their user experience?
This is a great video that shows how Netflix uses psychology to perfect their customer experience: