Creative Artists Agency has signed the CGI character to be represented for modelling, film and influencer work. #tookmyjob
This is going to accelerate digital personas’ creation as they can be perfectly tailored for specific users to be liked and followed. Now photoshoped and fake Instagram life may look not so alien, right?
Miquela, aka “Lil Miquela,” launched on Instagram in April 2016 without explanation — and today she has 2.2 million followers, plus almost 550,000 on TikTok. The freckle-faced, CGI-generated teen robot is the invention of startup Brud, which positions her as a “Gen Z tastemaker” and has inked brand partnerships for Miquela with companies including Samsung, Prada, Calvin Klein and YouTube.