Over the last several months I've been deliberately decluttering a few aspects of my day-to-day life in order to bring more purpose and focus to what I do.
One of those aspects is the physical objects that I own.
I sold/gave away/thrown out plenty of things that had accumulated in my apartment that I no longer needed. That made a profound effect not only on the way I feel while being there but also on how I make decisions before buying something.
I accidentally stumbled upon the concept which I've been often unconsciously adhering to. Sharing it here and perhaps someone might benefit from it in some of their life areas as well:
Minimal logo doesn’t mean only minimal style in visual part, but also in function. In these times to create such a big brand like Apple, Nike or Mastercard it’s near the edge of impossible. But by creating consistency in visual identity between the logo and its graphic language can make the logo symbol more recognisable without a wordmark. Funny fact, is that the first Shell logo was created in 1909 and it was used only as a shell symbol without a wordmark.
One of the main things about creating live and dynamic brand is consistency and connection between logo and graphic language. Following this process many things can appear: from recognasibility to avoiding big finances for advertising materials. Curious about more benefits? For example - one of my works, that was done with Imagine studio - visual identity for the largest in the Baltic region eyeglass lenses manufacturers.
Purpose of Life
• Ever wondered why are you borned in this time and space?
• Ever wondered what’s the point of having this life gifted to you?
• Ever found your Life Purpose?
100% of the human population will ponder on the above at least once in their lifetime, the question is not when but will you find it early enough to make a difference in this life?
If you’re still wondering whether you’ve found it, it means you haven’t and it’s okay.
I have a simple yet straight up answer that defines differently for each individual, but once you see it; it might change your life forever.