Rama Afullo on Getting into Google, Tesla, and tech companiesSenior Account Manager at GoogleSome time ago
A note to anyone applying to Google or Tesla - different tech companies take on some of the persona of their Founders and/or CEO, and this filters down to the recruiters also. Embody their values, and you're halfway there.
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Gabija Grušaitė on Translating ideas into businessAuthor of Stasys Šaltoka, Co-Founder of Qoorio & VietaSome time ago
Nassim Nicholas Taleb on how we tend to reduce knowledge by narrating it: "Both the artistic and scientific enterprises are the product of our need to reduce dimensions and inflict order on things. Think of the world around you, laden with trillions of details. Try to describe it and you will find yourself tempted to weave a thread into what you are saying. Narratives spare us from complexity of the world and shield us from its randomness. Myths impart order into disorder of human perception and the perceived chaos of human experience. " Now this applies to all of us, but some can handle the unknown better than others. And... There is a test to measure the ability to survive in uncertainty. Cognitive closure test would help you to identify your relationship with uncertainty. Would you like to try the test?
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Markus Seppam on Optimisation tricks for Facebook and Google AdsPerformance Marketing Specialist | Google and FB adsSome time ago
How do get your first job in a field you like with no experience? When I was on my second year in university I knew that I would love to work as a digital marketer. The problem was that I didn’t have any needed skills or experience to get that first job and I was also studying abroad at the time. My solution - I started a blog! Thanks to blogging I got to learn content marketing, I ran Google Ads to my site with a very low budget (just to get experience and learn by having skin in the game). I learned SEO, Analytics and got a very good overview of different possibilites and skillsets. After returning home from abroad I also worked for free for a start-up for a while, just to get that experience. This proved to be very useful when I applied to Google Ads Academy, which was organised by one of the biggest performance marketing agencies in Baltics (ePPC). There was lots of competition but my eagerness to learn by doing helped me stand out from the rest and get accepted. It’s now been almost two years since I got a job in ePPC and it’s just amazing how much can one learn in a short period of time when there is a will to succeed and consistency in taking action.
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Markus Seppam on Optimisation tricks for Facebook and Google AdsPerformance Marketing Specialist | Google and FB adsSome time ago
Do you know what is the main reason why most Facebook and Google Ads campaigns fail? It’s due to focusing on the wrong metrics. Most people think the main goal of Google and Facebook Ads is to get as many clicks to your website with the lowest cost possible. Well, that is not true. In performance marketing, the main goal of Google and FB ads should be to increase your sales and that’s why you should always consider and track which targeting options (keywords etc) and ads are helping you to achieve that. Unfortunately, so many advertisers don’t even have conversion tracking enabled and are focusing on the wrong metrics like: * Clickthrough rate * Clicks * Bounce rate * Impressions * Likes, shares Instead, you should prioritize on setting up conversion tracking and focus on more meaningful metrics like: ✅ Conversions and the Cost Per Conversion ✅ Return on Ad Spend Focusing and optimizing for the correct metrics and events is especially vital for the more Automated Bidding strategies, where the algorithms are always looking to optimize according to the event you choose to be important for you.
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