Here’s a fun one - Ever noticed similarities between gaming and marketing? 🤔
Well, not hardcore gaming, but have you ever played minesweeper as a child?
It reminds me of when you just start marketing:
1️⃣ At first you start with a field full of mines and opportunities and you need to uncover some areas that can be built on - square after square. Otherwise it takes a lot of guesswork to proceed. But if you get stuck, then you need to search for multiple uncovered areas and see how they combine.
2️⃣ Then you start to see patterns how numbers connect - like mini structures. When you do so - you gain a lot of speed in the gameplay.
3️⃣ And as you succeed - you want to up your level with more obstacles and wider opportunities!
💡 Likewise is in marketing - get something to start from, your initial data and learnings and just build on it! When stuck - do tests and see what results they bring to the whole picture.
And if u get a mine - learn where your calculations were wrong and just start over ☺️
🎯 Often people ask what kind of tools we are using when we work with our clients, so here a few worth mentioning:
SHIELD INTELLIGENCE - tool our clients use to check their analytics, track their performance and improvements. It is a great tool for any individual or a team who wants to manage their LinkedIn performance.
Whatagraph - a tool we use for reporting. Hands down the best and the most user-friendly tool which can help you to generate Facebook, LinkedIn, Google Ads, LinkedIn Ads many more other reports.
Trello - we use it for managing our client projects and staying up to date with our priorities.
Canva - we are using it to adjust some of our client content and create new pieces of content in the most simple and easy way.
Expandi.io - social selling automation tool - I have not used it too much, but as from what I have seen so far, I would recommend it.
Buffer - a tool we once in awhile use for client post scheduling. There are some small things which we think could work better in regards to posting, but it does the job!
🤔What are your favorite tools you work with daily? Share them in the comments!
Don’t trust the gut feeling in marketing. Trust only test results with a significant amount of data.
That is probably the most important thing that I have learned working with performance marketing. Often marketers or business owners just THINK that this web, offer, ad, or product SHOULD work and they are considering just this one option to be communicated to their target audience. But why take guesses when data can tell what REALLY clicks with our target audience? Therefore marketers must test everything and take nothing for granted - landing page experience, offer, ad, and product. Only this way we can achieve incrementally better results every day by testing and using elements that won tests.
Wanna learn more about that? Let’s talk.