Nerija

Skvernelytė

Head Of Marketing @Qoorio
Vilnius, Lithuania
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ABOUT ME
Hi, I’m Nerija, and I am passionate about all things digital! So passionate in fact, that I have been working with digital products for more than 10 years. As an individual who prefers great working structure, I am extremely keen to find a solution for everything that comes my way.
MY TOPICS
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INSIGHTS
Have a lot of thoughts buzzing in the head, but feel crap at articulating them to your team or others? I feel you. It happens to me. ALL.THE.TIME! 🙄 You feel like you have a lot of ideas and have the reasoning why they are great and that you can take over the world with them. But when they come out of your mouth, what you say doesn’t have the same power when you vocalize them. And unfortunately what sounds great in your head just doesn’t translate to anything valuable, impressive or inspiring to your team. Not all of us are born great orators, but when we have a passion, we can talk hours about it. Meaning, we have a bunch of words and sentences around the topic, but the key is to concentrate the most valuable part of the whole idea into a short pitch. So…what to do? Basically you have to practice explaining things to people. Here’s a few tips I from my experience, that I feel helped me a lot: 1️⃣ TREAT IT LIKE A STORY “It all started, when…” Not everyone operates on the same level of information as you do, so even if it feels stupid and common sense most of the time when working in a team, start with giving a back story to why your topic/suggestion/idea is important. This introduction is a great way for you to keep the flow of your talk, have everyone onboard and not jump into the middle of the story where context might get lost for people that have less information about what you are telling. 2️⃣ HAVE A PLAN Have the end goal in your head, where you want the listeners to be taken to by your story. Even if what you will be telling or discussing goes all different directions, you will have this powerful lighthouse - the main point that you want to conclude to. 3️⃣ BE PREPARED if you have time, let’s say - have a meeting about something - do some research and challenge your idea asking WHY it is important to discuss and HOW it could be perceived different than you think. In that case - you will feel solid if you get these questions, will express your opinion more firmly, taking possible doubts into consideration, and increase the chance that conclusions will be made as you expected. 4️⃣ MAKE IT FLOW Thoughts usually are very chaotic. In our heads, they are random keywords which you roughly know how to combine into this huge concept. Try putting your thoughts into text. When you do this exercise, you will be faced with a challenge of construction - have to write it down so that it has structure, flows nicely and makes sense in general. After doing so, you will have the structure in your head: what is starts from, why it matters, how you propose to approach it and what value will this idea bring to listeners. 🙃 P.S. See what I did here? I think Qoorio insights are a great way to start practising structuring your talks and inspiring your team 😉
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Here’s a fun one - Ever noticed similarities between gaming and marketing? 🤔 Well, not hardcore gaming, but have you ever played minesweeper as a child? It reminds me of when you just start marketing: 1️⃣ At first you start with a field full of mines and opportunities and you need to uncover some areas that can be built on - square after square. Otherwise it takes a lot of guesswork to proceed. But if you get stuck, then you need to search for multiple uncovered areas and see how they combine. 2️⃣ Then you start to see patterns how numbers connect - like mini structures. When you do so - you gain a lot of speed in the gameplay. 3️⃣ And as you succeed - you want to up your level with more obstacles and wider opportunities! 💡 Likewise is in marketing - get something to start from, your initial data and learnings and just build on it! When stuck - do tests and see what results they bring to the whole picture. And if u get a mine - learn where your calculations were wrong and just start over ☺️

Justas JanauskasCEO @ Qoorio
Looking forward to reading more of your learnings! 🦀
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TALKS
I am extremely grateful for a chance to get acquainted with Nerija! Thank you for listening and sharing. Hopefully, our conversation was mutually beneficial, and I am certainly looking forward to our next great encounter!
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It was very nice to get to know Nerija. Our conversation went over an hour as we covered quite a few topics: life, careers, goals, suggestions etc. I really appreciate the insight and feedback she shared with me within Marketing and Product fields of the project I’m working on. Hope to speak again!
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An exciting conversation without a predefined topic. Neringa has solid ground in marketing, so it's very satisfying to challenge and verify the ideas that you have :) great talking to you!
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Very glad to meet Nerija. She left me an excellent impression of being a true professional and a very dedicated person. I was delighted to have a chance to know her!
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TALK OPTIONS
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