Naivedya ParamarthaMarketing, IoT, sports, coffee & booksSome time ago
The US sports rights market is valued close to $88 billion dollars with the current broadcast deals, where as Europe with it’s top 5 football leagues has an evaluation of €21 billion. Although one point to consider is that American Sports rights have longer contracts compared to the European counterparts #sports #sportsrights #OTT #TVrights

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Mangirdas AdomaitisArtificial inteligence, Data science
do you think US is able to monetize broadcasting deals better than EU?
7 months ago
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Naivedya ParamarthaMarketing, IoT, sports, coffee & books
Hi Mangirdas. I think US has looked at sports with business objectives since the 1980s NBA, where as Europe has got into sports business much later, previously it was just management. Adding to that, data has been important since the 2000s in the USA where as Europe have initiated this process in 2010.
7 months ago
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Jurgis TerleckasCommunication entusiast
@Povilas Godliauskas good point!
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