🎯 REMEMBER - LinkedIn Matched Audiences
When you advertise on LinkedIn, you can take advantage of a function in the Campaign Manager called Matched Audiences.
🔹You can upload a list of Companies/ Contacts
🔹Then LinkedIn generates a list of people by trying to match them to your list of companies or contacts. It can take up to 24 hours for your list to process.
🔹Next up, you can set up a campaign and target the wanted list.
This function is really great for those who have already identified their target audience and have the names of potential leads.
Have you tried using this function?
Customer experience management is about more than serving your online customers. It’s about more than knowing where customers shop and what brand of things they buy. It's about knowing your customers so completely that you can create and deliver personalized experiences that will entice them to not only remain loyal to you, but also to evangelize to others about you – and that’s the most valuable form of advertising there is.
Gaining this depth of knowledge about customers isn't something that just happens. It comes from extracting customer insight from all touch points and channels across your entire organization. It's about harnessing mountains of customer data from online channels and beyond, and extracting valuable insight from that data with speed and precision. Furthermore, it’s widely related with employees experience, loyalty and devotion. Unhappy employees will never create outstanding experiences.
The concept of customer experience may sound idealistic or touchy-feely, but anyone who dismisses it as such is woefully out of touch. In fact, customer experience has become a critical differentiator in today’s hyper-competitive, hyper-connected global marketplace. There’s tangible business value in managing the customer experience effectively. Good customer experience management can:
- Strengthen brand preference through differentiated experiences.
- Boost revenue with incremental sales from existing customers and new sales from word of mouth.
- Improve customer loyalty (and create advocates) through valued and memorable customer interactions.
- Lower costs by reducing customer churn.
Want to know more?