Miglė Andrulionytė on Kick-off with Consumer TrendsHead of Research @Tele2 // Consumers, Trends & Innovations3 months ago
3 stiprios prognozės ateičiai per vos aštuonias minutes. tiek truko Cannes Lions Live pranešimas apie digital storytelling renesansą, kurio klausydama linksėjau galva ir sakiau taip, taip, taip. abu galime būti neteisūs, bet žiūrėdama iš savo kampo (žmonės & trend’ai), negaliu nesutikti su AR/VR reklamų inovacijų galva ir virtualios realybės pionieriumi Tony Parisi. prognozė #1. papildytos ir virtualios realybės naudojimas per ateinančius 5 metus patupdys brand’ą tarp TOP25%. dėl tų procentų aš susilaikysiu, bet dar sausį esu dalinusis įžvalgomis, jog brand’ai, kurie lįs į skaitmenines erdves ir kurs savo istorijas naudodami CGI (computer-generated imagery) turės labai didelį klientų įsitraukimą. prognozė #2. fizinės parduotuvės neišnyks. iki 2030 jos taps show-rooms'ais, upsell’o bei produktų pristatymo vietomis. parduotuvė taps reklamos erdve su neribota pasiūla 3D formatu. taip, žinau. mūsų klientai irgi sako, kad jiems reikia pačiupinėti & pasitarti, pažiūrėti kokia ten ta tikroji 11 iPhone’o spalva. AR/VR gali tai pakeisti. prognozė #3. 50% dalyvių dalyvaus renginiuose virtualiai. koncertuose, sporto varžybose, konferencijose; o skaitmeninės salės bus dar viena marketingo platforma. pastarųjų mėnesių patirtys rodo, kad taip tikrai gali nutikti. ir tam reikia ruoštis. nuotrauka: fortnite x travis scott koncertas, kurį stebėjo ‘tik’ 12mln žiūrovų =)

Mangirdas AdomaitisArtificial inteligence, Data science
3 months ago
Miglė AndrulionytėHead of Research @Tele2 // Consumers, Trends & Innovations
ne visai visas, rašo kelios “will be turned into experience centers”. tuo tarpu kampanija "Today at Apple" Brings New Experiences to Every Apple Store, vis dar 500+ parduotuvių. brand’ai kaip Rei, Vans, Chanel keičia fizinių parduotuvių koncepcijas, o pvz TOMS’ 100e pardavimo taškų sustatė VR headsets, kad galėtų “virtually transport customers to Peru to see the impact of their One for One giving campaign on local people.” Tad aišku, dalis užsidarys, dalis persiformuos.
3 months ago

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Miglė Andrulionytė on Kick-off with Consumer TrendsHead of Research @Tele2 // Consumers, Trends & Innovations4 months ago
I love Waze App. It beats my ‘I know better’ belief every single time. So supermarket Lidl decided to apply the idea of ‘checking the traffic’ to their stores. Launching WhatsApp chatbot to help consumers find the best time to do their grocery shopping using transaction numbers & real-time data. The timing for this couldn’t have been better. https://bit.ly/3g5rMHx
Lidl launches WhatsApp chatbot to inform customers when the best times to shop are - Latest Retail Technology News From Across The Globe - Charged
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Are you the one in control? A few years ago I use to listen to Tom Bilyeu on my way to the gym every second morning at 5:30 A.M I thought I was motivating myself for my 5k run on the treadmill but without knowing it, I was doing more than that. It helped me to build a resilience for discomfort and to embrace it as the only way to grow. My every second morning routine turned into a 6 days a week morning routine. I met a bunch of like minded people that constantly push me to find new limits I was not aware of! I've no doubts my sport discipline also got my business mind 10x sharper. Can't wait to meet the crew tomorrow morning and kick off another week of discomfort and growth :muscle: I still get a kick every time I listen to it! Thanks for the Impact Tom! #inittowinit #growth #discomfort #motivating

Justas JanauskasQoorious human
I returned to a gym 3x a week + have daily walks for 1+ hour. Totally agree that a better body leads to a better mind 💪
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Interesting read about the future! Analyses and examples of upcoming consumer trends in various areas starting from culture and inovations to food and retail. Trends that go hand in hand with the values of this century: sustainability, health of the planet, ownt mental and physical health. https://intelligence.wundermanthompson.com/trend-reports/the-future-100-2020/
The Future 100: 2020
intelligence.wundermanthompson.com
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