Miglė Andrulionytė on Advertising ResearchHead of Research @Tele2 // Consumers, Trends & InnovationsSome time ago
// mainstream marketing //
safe? absolutely.
works? to some extent.
memorable? hell no.
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Be the first to commentMiglė Andrulionytė on Advertising ResearchHead of Research @Tele2 // Consumers, Trends & InnovationsSome time ago
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Manpreet Kaur on What is the Advertising industry really about?Ad maker and a pretty good listenerSome time ago
Why did I join the Advertising industry?
Hmm, to most people when you mention the word "Advertising", you get two types of response. The older generation, such as your parents, your uncles and aunties would go "Oh, Advertising. What do you do actually?" They would rather you become a doctor, lawyer or engineer. Then there's the other group of people who go "Wow, that's so cool! You get to create cool advertisements. It must be fun!"
I was a part of the second group of people, in terms of my expectations when I was new to the industry. Only to realise, its not a business of creating something cool cause we can but its a business of solving problems. Solving real business problems. And majority of the times, problems my clients face does not require a cool ad as they are not mainly launching a new product like a new beer flavour / the new iPhone100 but rather how can we encourage parents to vaccinate their children against influenza.
I personally enjoy working on brands most people see as "boring" such as pharmaceutical and healthcare and banking because these guys sell you a service and knowledge of their products that actually benefit you and your loved ones but you would prefer not to hear from them unless and until you need them.
And that's the beauty of advertising to me. Making you see that some brands have a valuable POV that needs to reach its intended audience and I can help make their brand matter.
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