Do you know what is the main reason why most Facebook and Google Ads campaigns fail?
It’s due to focusing on the wrong metrics. Most people think the main goal of Google and Facebook Ads is to get as many clicks to your website with the lowest cost possible. Well, that is not true.
In performance marketing, the main goal of Google and FB ads should be to increase your sales and that’s why you should always consider and track which targeting options (keywords etc) and ads are helping you to achieve that.
Unfortunately, so many advertisers don’t even have conversion tracking enabled and are focusing on the wrong metrics like:
* Clickthrough rate
* Bounce rate
* Likes, shares
Instead, you should prioritize on setting up conversion tracking and focus on more meaningful metrics like:
✅ Conversions and the Cost Per Conversion
✅ Return on Ad Spend
Focusing and optimizing for the correct metrics and events is especially vital for the more Automated Bidding strategies, where the algorithms are always looking to optimize according to the event you choose to be important for you.
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How do get your first job in a field you like with no experience?
When I was on my second year in university I knew that I would love to work as a digital marketer.
The problem was that I didn’t have any needed skills or experience to get that first job and I was also studying abroad at the time.
My solution - I started a blog! Thanks to blogging I got to learn content marketing, I ran Google Ads to my site with a very low budget (just to get experience and learn by having skin in the game). I learned SEO, Analytics and got a very good overview of different possibilites and skillsets. After returning home from abroad I also worked for free for a start-up for a while, just to get that experience.
This proved to be very useful when I applied to Google Ads Academy, which was organised by one of the biggest performance marketing agencies in Baltics (ePPC). There was lots of competition but my eagerness to learn by doing helped me stand out from the rest and get accepted.
It’s now been almost two years since I got a job in ePPC and it’s just amazing how much can one learn in a short period of time when there is a will to succeed and consistency in taking action.
A note to anyone applying to Google or Tesla - different tech companies take on some of the persona of their Founders and/or CEO, and this filters down to the recruiters also. Embody their values, and you're halfway there.
💊 Anti-vaxxers are still dying from 5G, and here comes the news that Chinese companies uniting towards further creation of 6G! Poor conspirators will get wild 😄
🔋Two major Chinese telecommunications companies China Unicom and ZTE team up for 6th generation network development to ensure further Chinese dominance in mobile technology.
💰Yes, countries like Korea, Finland or Japan also doing research projects on the topic for some time now, but none of them has financial backing as China
📡 Nobody knows how exactly 6G technology will look like, but the excitement about value it will bring is huge, since the technology might enable to do things like bridging the gap between man and machine by providing permanent AR overlays with its near-zero latency, AI-optimised connectivity.
🔌5G is already here with China leading the party. US is trying to create obstacles by banning Huawei and offering alternatives, but with 85million Chinese 5G customers technological Cold War battle seems lost for Trump administration, don’t you think?