Can you WIN at medicine?
A very common mistake I notice among the best and most motivated young medical students and beginning doctors is that they are trying to achieve a complete victory.
To get the best mark possible. To pass one more, most sophisticated examination/quiz/test. To eliminate the disease. To WIN. And every time they start feeling successful - another question they have no answer to is asked, another and more prestigious examination is introduced, a new patient with a devastating disease arrives. And they try to WIN again.
I am not stating that perfectionism is bad.
The problem is that there will be no end to this. Medicine as well as being a doctor is a dynamic process with new and more complicated challenges rising again and again. Medicine is an infinite game (please refer to the concept of the “Infinite game” by Simon Sinek). Just like many other subjects.
You just have to put up with this. You must remember that you will never achieve a complete victory. Beware of burnout. You have to preserve and protect yourself, and be the best version of oneself for as long as possible. And later, be happy to pass your skills, experience and role to the upcoming generation.
One of the best speeches on
Why did I join the Advertising industry?
Hmm, to most people when you mention the word "Advertising", you get two types of response. The older generation, such as your parents, your uncles and aunties would go "Oh, Advertising. What do you do actually?" They would rather you become a doctor, lawyer or engineer. Then there's the other group of people who go "Wow, that's so cool! You get to create cool advertisements. It must be fun!"
I was a part of the second group of people, in terms of my expectations when I was new to the industry. Only to realise, its not a business of creating something cool cause we can but its a business of solving problems. Solving real business problems. And majority of the times, problems my clients face does not require a cool ad as they are not mainly launching a new product like a new beer flavour / the new iPhone100 but rather how can we encourage parents to vaccinate their children against influenza.
I personally enjoy working on brands most people see as "boring" such as pharmaceutical and healthcare and banking because these guys sell you a service and knowledge of their products that actually benefit you and your loved ones but you would prefer not to hear from them unless and until you need them.
And that's the beauty of advertising to me. Making you see that some brands have a valuable POV that needs to reach its intended audience and I can help make their brand matter.
At times, we are blinded, when we love someone, we want to provide the best for the one we love. Our heart loves them. But also we have to use our brain, not to make ourselves suffer because of it.
They will alway love you, for what you are.