Marius Čiuželis on Sidabrinė linija (the Silver Line)Investor / Advisor / Social EntrepreneurSome time ago
Laimėtojų, sako, niekas neteisia. Pernai laimėjome geriausių projektų komunikacijos konkurse. Ir nors komunikacija plačiąja prasme man dar yra nauja veiklos sritis, šiemet lengva dalintis išmintimi. Esu įsitikinęs, kad virdamas savo sultyse ir darydamas kasdienius darbus savo siauroje srityje gali pradėti klaidingai manyti, kad tiek pat, kiek ir tu, apie tave žino ir visa rinka, visuomenė, potencialūs naudos gavėjai ar rėmėjai. Dažnai tai būna labai klaidingas suvokimas, todėl ypač dirbant NVO sektoriuje turi išnaudoti bet kokią galimybę prisistatyti viešai kuo didesnei ir įvairesnei auditorijai. Nebūtinai savo tikslinei, bet kuo plačiau. Komunikacijos konkursai tam idealiai tinka. https://www.delfi.lt/m360/naujausi-straipsniai/sidabrines-linijos-ikurejas-marius-ciuzelis-pavojinga-klaidingai-galvoti-kad-tave-jau-zino-visa-rinka.d?id=84119501
„Sidabrinės linijos“ įkūrėjas Marius Čiuželis: pavojinga klaidingai galvoti, kad tave jau žino visa rinka
www.delfi.lt
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Marius Čiuželis on Sidabrinė linija (the Silver Line)Investor / Advisor / Social EntrepreneurSome time ago
Philanthropy is a buyers’ market, and nonprofit leaders are seldom in a position to negotiate aggressively with potential donors. On the contrary, the selection process is (and feels) quite one sided, as though potential grantees are participating in a beauty contest in which the only imperative is to please the judges. So, for better or worse, the views of an individual donor (especially a very large one) can strongly influence grantee behavior. Often this influence will take the form of tweaks to an existing program, or the addition of a new activity, more or less aligned with the nonprofit’s existing strategy, about which a leading donor is enthusiastic. When such an intervention is supported on the donor’s part by deep knowledge of the field, it can provide helpful input to the grantee’s strategy. Friday has started with an email from the Ministry of Social Affairs: We would like to inform you your project was reviewed by our experts, it met all requirements and we would like to offer you to sign financing agreement. That means M. Čiuželio labdaros ir paramos fondas (M. Ciuzelis Charity Foundation) won the biggest in its 5 years history financing tender for Sidabrinė linija (the Silver Line) - a free of charge be-friending and support helpline providing information, friendship and advise for the old age people. Without any further conditions, the way we presented and wished to implement our project. The day just couldn’t be any better. Thank you

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Ronaldas BuožisCinematography, tech and boats
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Marius Čiuželis on Sidabrinė linija (the Silver Line)Investor / Advisor / Social EntrepreneurSome time ago
When you celebrate your birthday, how you behave: are you expecting gifts or rather send them yourselves to your friends, partners, relatives - everyone who followed (and still follows) you through your life journey? At Sidabrine linija we celebrate sending our gratitudes to everyone who shares the same mission or passion or just an idea to help elderly live longer, healthier, better lives. We will celebrate our forth anniversary next week. With 600+ friends. And our small gifts to all of them are under way already.
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Marius Čiuželis on Sidabrinė linija (the Silver Line)Investor / Advisor / Social EntrepreneurSome time ago
A subtle shift from “against” to “for” is enormously powerful. Gandhi famously spoke of this in his talks and writings: “It’s not that I’m against British rule. It’s that I am for Indian independence.” When we are clear that our goal is for something, we stop moving away from something negative and start moving toward something positive. This kind of movement has a whole different quality to it—a quality of gentleness, generosity, and light. At Sidabrine linija we do not fight old age people loneliness (we are not “against” it) but rather offer them a friend to talk to, an emotional support when needed and that helps to create a huge positive impact in their daily lives.
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