The constitutive characteristics of luxury products and brands can be referred to as the “code of luxury” that any luxury brand has to comply with at least some degree.
The major characteristics are summarized by the following principles:
Qoorio emphasizes the importance of our connections.
That's exactly what works in the Luxury Industry. When we talk about Luxury Codes, the most important one is the RELATIONSHIPS.
Consumers choose the brands or services in much the same way they choose their FRIENDS. Put simply, they evaluate if they
CLICK with them in the first place and
if they TRUST them over the long-term.
We may respect someone more or less, but a person whom we RESPECT is always the one we're keen to LISTEN TO and to ACT in their favor.
Additionally, we pay attention to how this special friend is DRESSED, how he or she MOVES, how he or she TALKS, and especially - how he or she TREATS us and others.
We appreciate the smallest detail of his or her ATTENTION - from a simple question “how are you today”, to a little smile or message, or a little gift.
We appreciate learning his or her personal STORY, and how he or she became so SPECIAL and UNIQUE. And we love to share these STORIES with others.
And the most we treasure about this friend is knowing that he or she will always be here for us. It's like a SYMBOL of the most important VALUES.
Luxury codes are like an art - “L’art de vivre” - which we can all integrate into our activities.
It is just the question of our HABITS or our WILL to change or to improve them.
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While visiting one museum in Paris a story came to my head, today is my Happy Birthday and there is nothing better than to celebrate it with romantic stories !!!
In the late 1920s a young lady was travelling from Europe to USA.
Her husband was already in New York waiting for her wife to join him.
It was her first transatlantic journey and she did not feel comfortable travelling alone. Her husband employed a young man to accompany her and assure her security. Three days before the end of a journey, a storm came and a young lady was terrified. She invited a young man to come to her room. They had some whiskey while waiting for the storm to end. After midnight the young lady asked the young man to sit near her bed. He was a handsome lad respecting the woman of his patron. The lady took his arm and suddenly electricity was gone. She put his hand on her chest by telling, “please check my heart, please check it, my heart is beating too strongly”. The young man couldn’t stop himself from giving the young lady a kiss, and finally, amidst the dark night, made love to her. The next morning, the storm was over, and she acted like nothing had happened. The young man could not look into her eyes. He fell in love, but also realized that he would never see her again. In order to share his feelings, he wrote a letter and put into the Louis Vuitton shoe trunk she was travelling with. The big ship finally arrived, the husband of the young lady was happy to welcome her back, and paid the young man well for the service.
Just a few weeks later the young lady was looking for a pair of shoes in her Louis Vuitton shoe trunk and found the message:
« Dear Sarah,
I could not stop myself. I tried to send you all my love. I wish you to live a long and happy life. Love you, Joseph. «
A few days later the young lady understood that she was pregnant. She knew that it was a baby from a storm.
Twenty years later she was travelling with her son back to Europe and noticed a middle-aged man on the big ship. Few seconds later she understood that it was Joseph, the father of her son Patrick. That time, Joseph was a general director of the big ship. She wrote him a little message and invited him to her room.
When Joseph came to the room, he didn’t know what to expect. The young man opened the door and told that his mother was waiting for him in the room. She was standing near the same Louis Vuitton shoe trunk and one little drawer was open. Joseph recognized the woman and took a little message from one of the drawers she was pointing at.
« Dear Joseph,
Thank you for that night during the storm. I was trying to transmit your love to your son for the last twenty years. If you think we should, we can tell him together that he is your son.
It was an absolute surprise for Joseph. He explained to Sarah that he needed a little time to think and left the room.
When the ship finally touched the cost of Europe, Joseph sent a servant to leave a message again in one of Louis Vuitton trunk’s drawers.
“Dear Sarah, it was a huge pleasure to see you again. I was thinking a lot and decided not to introduce myself to your boy. I think he is more yours than mine. I am very happy to know that my blood is running through the vein of this great man and that he is going to have a big life. I let you to continue to take care of him and his future.”
Few days later Joseph had a free day and sat down to have a drink at a bistro, there was a newspaper left on his table, and he noticed a beautiful photo of Sarah and her husband. The article was telling that a powerful businessman from New York got a heart attack a few months ago.
voyage à travers l'histoire et la vie