Lina Kvizikevičiūtė on Digital marketing / Performance campaignsDigital Marketing | PPC | Google & Facebook ads spec
Google health tips according to the local law? Have you cought it before? I did not find respectable information how Google puts first result according to your health related search but it is a local health related website. I was looking for a gastroenterologist and got information from Lithuanian law about staying at home if feeling bad. Even before the first ad! 🤯 It is the second time I managed to spot it. The first one when I googled something from self-help material and got results of Lithuanian anti-suicide website 🤔 Have you had a chance to catch such thing as well?

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Vytautas KubiliusCountry Manager @ Google
Very glad if you found this useful ;)
4 months ago
Lina KvizikevičiūtėDigital Marketing | PPC | Google & Facebook ads spec
Vytautas Kubilius explain the trick, please :))) useful, interesting and I am just being too curious about it!
4 months ago
Vytautas KubiliusCountry Manager @ Google
No trick, some algorithm magic to understand the intent of the question, the language that's used and then a ton of manual work in each country verifying the sources and serving the info that's useful in that situation. For Covid-19, suicide prevention, teacher education on remote teaching tools, help for non profit organisations and similar projects where we surface localised content for people searching for similar stuff we have local Googlers working with global teams and putting a ton of hours into making sure that such search queries deliver meaningful local content.
4 months ago
Vytautas KubiliusCountry Manager @ Google
And if you are interested to dig deeper, check this out: https://www.google.com/search/howsearchworks/
4 months ago

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Lina Kvizikevičiūtė on Digital marketing / Performance campaignsDigital Marketing | PPC | Google & Facebook ads spec
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Lina Kvizikevičiūtė on Digital marketing / Performance campaignsDigital Marketing | PPC | Google & Facebook ads spec
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