Laurynas LovčisProduct Manager, Growth @ Omnisend | Ex-Finance guy, who switched to Software DevelopmentSome time ago
So I’m having my evening dopamine dosage of social networking today, nothing’s really new or interesting there (as always). However, I already know that Facebook’s attention economy is just a little bit too strong for me, so I’m pretty much just scrolling down through the feed and unconsciously wait until my phone’s notification will pop up to say that it is enough social n for today.
And then it happens. One particular ad on Facebook really stands out of the crowd. It’s Qoorio with their value proposition nicely tailored, stating:
“Find Venture Capital people @Qoorio to boost your startup idea”
Damn. You have to appreciate a personalized ad when you see one. I was just recently reading Redpoint and Sequoia news and thinking: “Hmm, there’s really no easy to talk to VC’s in an informal setting. No pitching, simply a discussion”
And then Qoorio delivers this ad. Great, tailored value prop, nice timing, and an okay channel.
Then I start thinking about my digital footprint on the web and how did this ad reach me. Was it mighty Facebook Pixel doing its job right or did Qoorio folks used some 3rd party stuff to deliver this tailored message to a very small segment?
Either way, kudos to Qoorio’s paid social team, they did their job perfectly. First ad is shown and it's such a hit for me! CAC must be pretty low if there are more examples like this :)
So I check out this app, connect the dots that it’s the same Human App that I saw like a year ago, and decide to give it a shot.
“Really excited about discovering humans and seeing what kind of people network they’ve already build! “ – I think.
No traffic information in SimilarWeb extension. “Hmm, probably the traffic is not that big, but it doesn’t mean anything. “
So I register and the first thing I see is the insights feed and my first product experience kicks in:
“Noo, please noo, not another LinkedIn with pseudo-motivational quotes from “Entrepreneurs” and Paulo Coelho-vibe sending pictures….”
Ahh, maybe I just overreacted a bit and hate LinkedIn too much with their platform which delivers great content, yet they hide it behind a wall LinkedIn Influencers, people celebrating their achievements & a “Today is my first/last day at *insert company here*….” Posts.
Anyhow, I scroll around a platform a bit more and I can feel it’s potential. Plus, how else could a user discover new interesting humans if not through content they are sharing?
Then I make a decision to give it a try. Feeling like I’m still quite far away from my “aha” moment with Qoorio, yet if you don’t engage with the product, there’s really no chance to grasp its value properly, right?
So, this was a bunch of my scattered thoughts from how I got “acquired” by Qoorio today.
If you found this story remotely interesting – check out my fresh profile. I’m excited to Discover interesting humans here, learn, and share knowledge. Just not sure how yet, lol.
I have been in programming since 1990. There was a period when I didn’t program anything for a few years, but I still kept a “hand on pulse” and observe what was going on in the world. At that time, the inscription "4th Industrial Revolution" came to my attention, which intrigued me and became an object of observation. I have been following the events of the 4th Industrial Revolution for many years and the further I go, the more fascinated I am by what awaits us in the near future, and a lot of things are happening right now. I wrote a little bit about it in my previous post. Today, I want to share my vision of what corporate accounting might look like in the near future.
The three areas of the 4th Industrial Revolution will, in my view, completely change accounting as we see it today:
2. Artificial Intelligence (AI) and Machine Learning (ML)
3. Internet of Things (IoT)
In today’s post, I’ll touch on Blockchain’s influence, and next week I’ll talk about AI, ML and IoT.
Many people, and maybe even the vast majority, think of Blockchain, it’s Bitcoin, or some sort of crypto currency. No. Blockchain is a technology, and crypto currency is a product created with the help of that technology.
This technology is revolutionizing data storage by eliminating third parties such as notaries, brokers and so on. Certain countries use it to sign cadastral contracts (avoiding notaries). Many companies use this technology to transfer batch data for products such as coffee (eliminating brokers), and so on. There are many areas of application.
But when this technology comes into use at the state level, I mean State Tax Inspectorate (STI), Social Insurance Inspectorate, Registry center and so on, then the management of business processes will change, one of which is accounting.
You come to the store and buy stationery supplies for your company. The cash register of the store is connected to the STI blockchain system, which records the transaction, it is the purchase of your goods and the sale of the seller’s goods.
An accounting company (like Virtualus buhalteris), which provides you accounting services is connected to the STI blockchain network. After the transaction, the data is received by STI, accounting services company and your company’s ERP system as it is also connected to this STI blockchain network.
You will not need to print a cashier's check, invoice and hand them over to an accountant. The accountant will not need to enter them into his accounting system, as the data will be available from the STI blockchain, where the transaction is recorded.
This saves time, eliminates the possibility of errors and, most importantly, reduces the cost of accounting services for you.
Blockchain is like a huge, highly secure, database that stores all transactions. All tax reports and other documents will be submitted at the click of a button, as all data will already exist in the blockchain.
Many of you will say that the state will see everything and that way it will collect more taxes. Yes, I agree with that, but the talk is not about that. Whether we like it or not, progress will not stop. We can only adapt by adapting to it and use it to achieve our goals.
In the next post, I will share my thoughts on how artificial intelligence affects accounting.
In the meantime, what do you think about how block chains can affect your business?
In today’s post, I want to share how artificial intelligence and machine learning (AI & Machine Learning) and the Internet of Things (IoT) can affect accounting.
Artificial intelligence (AI) covers a wide area of usage. It is currently very widely used in search engines (Google, Yahoo, Bing, Yandex). It is also used in the analysis of consumer behavior (Facebook, Amazon, AliExpress). Wall Street investment companies and banks use AI to set indexes for securities, currencies, etc. The pioneer in using AI in Wall Street is Ray Dalio's investment company Bridgewater Associates, which started using AI in the last century (sounds good :)).
So, AI has already come a very long way. And it’s time for AI to penetrate simple businesses and their processes. One such process is accounting. In my opinion, this is one of the easiest processes that AI can handle because the accounting (bookkeeping) process is strictly described. Accounting programs already do this, but only at the logical level. They only lack a larger amount of data from different business areas and a description of the learning algorithm. Once that is done, there will be no accounting as we now know it. There will also be no more modern accounting systems that keep primary documents, payments, various records related to employee accounting, as all data will be available from the blockchain and artificial intelligence will do all the work currently done by the accountant.
Blockchain technology will be used to collect the primary documents (records), as example STI (State Tax Inspectorate) blockchain (I wrote about it in my previous post). The Internet of Things (IoT), like smart watches, phones, clothes that have an internet connection and so on, will be used for employee accounting. When an employee comes to the office in a blockchain (this may be some kind of business blockchain) it is recorded that he has come to work. If he got sick, thanks to the IoT, the doctor already has primary data on his body. The doctor then determines the process of his treatment and records his illness in the health care blockchain (the most amazing thing about this is that the patient does not even need to visit the doctor). AI collects, “ponder” on all data, and prepares reports for STI, Social Security, Statistics and other state institutions, and of course for company managers.
To sum up both my posts, I want to say that we have a wonderful time of transformation in all areas of business. I took accounting as an example because one of my companies, Virtualus Buhalteris, specializes in this area. This transformation opens up new opportunities for businesses. However, those opportunities will only be open to ambitious people who look out of the box and don’t try to deceive themselves that change will happen later and that they won’t be affected. It will affect. The question is just how strong.
How can this transformation of the 4th Industrial Revolution affect your life?
Pasaulio ekspertai sako, kad šiame dešimtmetyje iškils ir dominuos šios sritys:
1. Dirbtinis intelektas ir mašinų mokymasis (AI & Machine Learning)
2. Daiktų internetas (IoT)
3. Dideli duomenys (Big Data)
4. Blokų grandinės (Blockchain)
5. Debesų ir išmaniųjų prietaisų kompiuterija (Cloud & Edge Computing)
6. Robotai ir „robotai kolegos“ (Robots & Cobots)
7. Autonominiai automobiliai
8. 5G ryšys
9. Genų inžinerija (Genomics & Gene Editing)
10. Kvantinė kompiuterija (Quantum Computing)
Daugelis sričių jau dabar sparčiai naudojamos, o kitos vis labiau įgauna pagreitį. Pvz.:
1. Dirbtinis intelektas (DI) jau seniai naudojamas tokiose sistemose kaip: Google - paieškos sistemoje; Amazon, AliExpress – teikdami personalizuotus prekių pasiūlymus; Facebook – pateikdamas personalizuotą reklamą ir t.t.
2. Daiktų internetas (IoT) naudojamas daugelyje įrenginių, kuriuos mes nešiojame su savimi, pvz. išmanus telefonas, laikrodis, žingsniamatis ir pan.
3. Blokų grandinės jau naudojamos daugelyje finansų sferų, pvz. Revolut; Lietuvos bankas paleido LBChain smėlio dėžę paremtą blokų grandinėmis, kurioje įmonės gali bandyti savo sukurtus IT sprendimus.
Pagal 2013 m. rugsėjo 17 dienos Carlo Benedikto Frey’aus ir Michaelo A. Osnorne’o studiją “Darbo ateitis” (The Future of Employment) 4-oji pramonės revoliucija paveiks labai daug profesijų. Šioje studijoje jie išanalizavo 706 profesijas ir nustatė su kokia tikimybe jos išnyks iki 2030 metų.
Aš seniai supratau, kad buhalterinė apskaita yra viena iš tų sričių, kuri stipriai pajaus 4-osios pramonės revoliucijos įtaką. Tad perskaitęs šį tyrimą aš pamačiau, kad buhalterio, apskaitininko profesija su 98% tikimybe išnyks iki 2030 metų. Ir tokios sritys kaip: DI ir mašinų mokymasis; Daiktų internetas; Blokų grandinės; Debesų ir išmaniųjų prietaisų kompiuterija; labiausiai prisidės prie buhalterio profesijos išnykimo.
Lietuvoje yra daug įmonių, kurie siūlo buhalterinės apskaitos paslaugas ir daugelis iš jų sakys, kad pilnai buhalterinio proceso neautomatizuosi ir, kad vis tiek reikės buhalterio, kuris turės peržiūrėti dokumentus, nors ir greitai, bei perduoti juos tolimesniam procesui, suvesti tam tikrus duomenys ir pan. Na... aš tuomet pasakysiu, prisiminkime 1996-98 metus kai tik atsirado viešai prieinamas internetas ir kai pirmieji žmonės, tokie kaip Jeff Bezos arba Michael S. Dell pradėjo vystyti savo projektus susijusios su prekyba internete. Visi suko ties smilkiniu pirštu ir sakė, kad tai nesąmonė, bet pažiūrėkime į ką visa tai išsivystė.
Tai yra tik vizijos klausimas, kuris nepriklauso nuo to ar tiki kas nors tuo, ar ne. Tai tendencija, tai ekonomikos kryptis, kuri kaip cunamis eina į priekį.
Klausimas yra tik vienas: Ar jūs pasiruošite tam ir, ar pasinaudosite tuo kas mus laukia ateityje?