Hi Laura. How does a degree in psychology help you (or not) as a product manager? Please share some examples of situations when psychological knowledge (e.g. theory, research) and skills (e.g. counselling) directly impacted your work or even the behavior of your colleagues. Thank you. 🍀
Asked by Povilas Godliauskas
Povilas, thanks for your question! It was actually a great opportunity to think retrospectively what I have learned during these years and what I am actually applying or I could do more.
- The first thing that came to my mind was definitely Active listening. It is a skill that I do believe anyone can benefit from it. Giving a full attention and respect to a speaker, not trying to interpret what the one is saying, better applying mirroring or affirmations techniques, definitely helped me in a lot of conversations starting with colleagues, stakeholders, users and etc. Listening skills help me to not only show understanding and concern, that are important when talking with users or colleagues but to collect important insights/feedbacks that can be crucial in product development.
- Researches and analytics is a big topic that can definitely be applied in Product Management. Understanding the ways researches are conducted, what are the differences between quantitative/qualitative data, being able to manoeuvre and actually understand what is the correlation, statistical significance and conversion rates - something that definitely came from my Psychology studies. As user research can take a big part of your product development cycle, psychology studies helped me to understand how to raise hypotheses, measure them and be critical to data and a lot of possible biases or insights.
- I would also mention social psychology as a separate field/branch that can help you more understand about human behaviour, thoughts beliefs and certain patterns of thinking. As it is widely applied in the marketing field, Product Management, UX design and etc. - are not an exception. There are definitely very common principles as: social proof, recency effects, Gestalt principles and many more that I found myself thinking of. The whole field of applied social psychology is about understanding why we behave in certain ways - I guess understanding the concepts answers sometimes helps to answer a lot of questions when developing a product for a smart conscious human being.
- And the last one. For me - Psychology is about the people, curiosity and never ending learnings - values that leads me through every step in my personal and career development:) 🚀✨