If I would be a small/ midsize company or a startup and would want to spend some time and money on LinkedIn, this would be what I would do:
1. Optimize Sales people profiles
2. Optimize Company page profile
3. Create 4 content pieces per month on the company page
4. Activate sales people - employee branding
5. Connect with 5 relevant peole per day with a personal message
6. Engage with potential client content 20 min per day
7. Create at least 4 personal posts per month
🎯 The overall goal for doing these things would be to increase your brand awareness and gain new clients.
Some companies use some of these steps, some use all. One thing for sure, this might require more effort in the beginning but within time this is a less costly strategy.
Are you paying attention to some of these points? What is your experience with social selling on LinkedIn?
Recommended Business Youtube Channels that I watch regularly:
Top in the list is VALUETAINMENT by Patrick Bet David. A great diversified content on capitalism. Love it.
2. Kevin O leary - The Mr Wonderful ofcourse 😅 A Nasty Shark from the Shark Tank USA BUT very insightful Business knowledge.
3. Graham Stephan - A Young Millionaire who talks about real estate & other investments in general. He shares some serious experiences of his investments and returns. Crazy Thumbnails 😂
4. Brian Tracy - What a great sales & marketing teacher. A complete business course package absolutely Free on Youtube. You get some real good tips on sales & marketing.
5. The Rich Dad Channel by Robert Kiyosaki - All about making money. Real Estate Investment and tips on asset protection and legit tax saving. Great insights for Millenials. He is going hard on sharing financial education which our standard education system doesn't provide.
Here you go, those were some of my recommendations. Who do YOU listen to? Share with me 😁
I dont read books, I watch!
Do you know what is the main reason why most Facebook and Google Ads campaigns fail?
It’s due to focusing on the wrong metrics. Most people think the main goal of Google and Facebook Ads is to get as many clicks to your website with the lowest cost possible. Well, that is not true.
In performance marketing, the main goal of Google and FB ads should be to increase your sales and that’s why you should always consider and track which targeting options (keywords etc) and ads are helping you to achieve that.
Unfortunately, so many advertisers don’t even have conversion tracking enabled and are focusing on the wrong metrics like:
* Clickthrough rate
* Bounce rate
* Likes, shares
Instead, you should prioritize on setting up conversion tracking and focus on more meaningful metrics like:
✅ Conversions and the Cost Per Conversion
✅ Return on Ad Spend
Focusing and optimizing for the correct metrics and events is especially vital for the more Automated Bidding strategies, where the algorithms are always looking to optimize according to the event you choose to be important for you.
Philanthropy vs Corporate Social Respondibility
While both philanthropy and corporate social responsibility (CSR) have the potential to be very effective and are indeed relied upon by those in the charity and not-for-profit sectors, they are very different.
The differences between the two can be measured in the return that flows back to the giver. Businesses who engage with the charity sector like to believe that they are doing more than just donating a portion of their net profit to their chosen charity, and in effect have a corporate social responsibility program in place. Truth be known, many businesses who believe they are engaged in CSR, are really only engaged in corporate philanthropy.
What is the difference between the two?
Philanthropy is often defined as using wealth to bring about social change. A ‘philanthropist’ is a bit like a venture capitalist in the not-for-profit sector; they make a decision to invest a portion of their wealth to bring about social change in something they believe in. There may be an investment of their time and knowledge, but more often than not, the support is financial.
The philanthropists desire to participate beyond that can vary, but often they are happy to support from an at arms length. While they will likely seek to find out the impact their funds have achieved for the charity, they will usually not get involved beyond that.
For businesses of all sizes that engage in CSR (this domain is not limited to corporate enterprises as the name might suggest), it is in their interest to be involved beyond simply giving money. If a business can turn their CSR into a profit centre, then they are more likely to deepen their engagement, stay strong during hard economic times, and—as they see their CSR have a positive impact upon their own business—give more.
A CSR program that is built on the back of a shared experience—wherein there has been the opportunity to engage with a charity beyond a monetary transaction—is likely to return business benefits such as improved morale, increased staff retention, status as an employer of choice, attracting new business, and differentiation from competitors. These benefits are seldom achieved through the donation of money and money alone.
If corporate CSR program is limited to the CEO greenlighting donation request received, then in fact it’s not a CSR program, but rather corporate philanthropy.
Neither are wrong and one is not better than the other, but if a business engages in a more engaged form of giving with clear objectives in terms of KPIs and ROI from the program, all of those involved will benefit, and therein lies the magic.