Kotryna Kurt on Sales and Social SellingPersonal Branding / LinkedIn Ads & MarketingSome time ago
If I would be a small/ midsize company or a startup and would want to spend some time and money on LinkedIn, this would be what I would do: 1. Optimize Sales people profiles 2. Optimize Company page profile 3. Create 4 content pieces per month on the company page 4. Activate sales people - employee branding 5. Connect with 5 relevant peole per day with a personal message 6. Engage with potential client content 20 min per day 7. Create at least 4 personal posts per month 馃幆 The overall goal for doing these things would be to increase your brand awareness and gain new clients. Some companies use some of these steps, some use all. One thing for sure, this might require more effort in the beginning but within time this is a less costly strategy. Are you paying attention to some of these points? What is your experience with social selling on LinkedIn?

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Mangirdas AdomaitisArtificial inteligence, Data science
what ROI would you expect on linkedin?
10 months ago
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Kotryna KurtPersonal Branding / LinkedIn Ads & Marketing
Mangirdas Adomaitis: that is a question which cannot be answered just like that. It all depends on the industry and potential client base. Where for IT companies it can be quite high, for a local sock producer it might be close to 0. So this is very debatable. 馃槉
10 months ago
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Mangirdas AdomaitisArtificial inteligence, Data science
I suppose no company will invest if ROI is not >>100% in the long term.
10 months ago
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Justas JanauskasCEO @ Qoorio, Co-Founder @ Vinted, Angel Investor
So, should not do brand marketing on LinkedIn as a sock company, I guess:)
10 months ago
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Kotryna KurtPersonal Branding / LinkedIn Ads & Marketing
Justas Janauskas - it is all about where your audience is. If you think that dependong pn your goal, your audience is on LinkedIn, then it is for you.
10 months ago
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Kotryna KurtPersonal Branding / LinkedIn Ads & Marketing
Mangirdas - is it ever a 100%? I don鈥檛 think that any initiative ever reaches a 100% because there are always things we do which will never be returning the investment of time and money.
10 months ago
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Justas JanauskasCEO @ Qoorio, Co-Founder @ Vinted, Angel Investor
There are many initiatives which lead to more than 100% ROI and those get the most of the investments from businesses. Other initiatives with smaller ROI get smaller budgets to test/learn/compete with more lucrative initiatives. And, again, winner takes most of all investments.
10 months ago
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Kotryna KurtPersonal Branding / LinkedIn Ads & Marketing
Justas, I think I was thinking about it from a different perspective. Now that you put it like that, I agree. I was more thinking about the overall accumulated activities. 馃槍馃檶
10 months ago
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Lina LinkeviciuteLuxury Business and Sales Professional/Theatre Director/Timeless Paintings
Dear Pia, if you want more likes near your story you should improve your storytelling concept. If you need help just tell me ;)
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