Just because someone told you that LinkedIn is a platform to use, it does not mean it is the right platform for your business.
💄Yesterday I talked with a makeup artist. And yes, she told me that someone told her that LinkedIn can bring her clients, but she didn't know how or why.
Now, most of the times we would try to help various businesses, try to find ways how they could position themselves.
However, HONESTY is also a part of our duty.
Therefore, I told her that when I think of makeup artists, the first thing where I would look for them would be Instagram or Facebook. Most people would.
Therefore, my advice to her was not to spend too much time focusing on a platform that won't sell as much and where she does not have any contacts.
🚨Some would say, we just lost a potential client.
But for me, it is much more important to give the best advice I can, and in this case, LinkedIn wasn't the platform for her.
🙏 Always think twice about the social media platforms and positioning, no matter what the market is telling you.
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Even though we may find many executives on social media today, only a small fraction of them actually create content.
The others remain invisible, losing an opportunity to demonstrate their expertise and become known in their industry or to their target audience.
Some time ago I write an article on why and how executives should build their personal brands on social media.
Check it out below ⬇️
"Content is King."
"Content isn’t King, it’s the Kingdom."
"Traditional marketing talks at people. Content marketing talks with them."
I bet you’ve heard one of these or other phrases that emphasize the value of content.
Content marketing is also a great way to strengthen your personal brand. Despite that, many professionals are still reluctant or lack time to create content.
Therefore, here are 12 tips I put together to motivate you to put your content out there with more courage and less hesitation.
Check them out in my latest Thrive Global piece!
💡Image = reputation
The ideal situation is what we think of ourselves coincides with what others say about us.
And one of the biggest mistakes is when our image doesn’t match our reputation, like when we think we’re creating the image of a friendly, curious professional, but in reality, we act like arrogant smatterer. Reputation is our savings for a black day” is a thought I read somewhere and I really enjoyed it, as reputation helps us to survive tough times when people rethink their buying habits and choices. So, if we consciously build our image and it is consistent with our behavior, it is very likely that we will avoid “hard times”.
What do you think?