🎯 REMEMBER - LinkedIn Matched Audiences
When you advertise on LinkedIn, you can take advantage of a function in the Campaign Manager called Matched Audiences.
🔹You can upload a list of Companies/ Contacts
🔹Then LinkedIn generates a list of people by trying to match them to your list of companies or contacts. It can take up to 24 hours for your list to process.
🔹Next up, you can set up a campaign and target the wanted list.
This function is really great for those who have already identified their target audience and have the names of potential leads.
Have you tried using this function?
To all fellow translators out there: how do you do the networking? Mainly by using platforms like LinkedIn, or through virtual meetings?
How did you find your first translation job?
I'm curious to know your opinions about it!
LinkedIn ads. Should I give it a try? 🤔
I used to launch LinkedIn ads quite a lot, but working in-house (or in a client side as people from the agencies used to say) gave me a new perspective. I started from new page again. So what should you know about LinkedIn ads before testing them out?
🔸LinkedIn is a great platform to reach professionals. You can target them by their company size, company industry, job title, job experience, education, etc.
🔸However, such specific targeting comes with a price. Usually CPC is much higher that on the other platforms. This is why budget on LinkedIn is important to keep. Experts advise to have a certain budget for testing the platform (200-300€) and then after measuring results, you can decide to stay there or to move.
🔸LinkedIn ads are NOT that localised. If your content, website, visual are not from the official LinkedIn languages, it will be banned. LinkedIn ads hackers say you can try to reupload it for manual review and get it approved after many times but imho it is a grey area. Consider this before launching ads. In my experience, this point gets people disappointed.
What have I learned when I have launched LinkedIn ads recently?
Not all markets are ready for LinkedIn advertising.
Once in Lithuania, it was easy-breezy. It got a real struggle in Estonia. Leads did not understand that they left their contact details. I got some interesting requests from marketers in Estonia as well. They've never seen LinkedIn ads in action before so asked me how to launch them🤯 What was obvious for me as a marketer, brought me back to a starting point again.