Just because someone told you that LinkedIn is a platform to use, it does not mean it is the right platform for your business.
💄Yesterday I talked with a makeup artist. And yes, she told me that someone told her that LinkedIn can bring her clients, but she didn't know how or why.
Now, most of the times we would try to help various businesses, try to find ways how they could position themselves.
However, HONESTY is also a part of our duty.
Therefore, I told her that when I think of makeup artists, the first thing where I would look for them would be Instagram or Facebook. Most people would.
Therefore, my advice to her was not to spend too much time focusing on a platform that won't sell as much and where she does not have any contacts.
🚨Some would say, we just lost a potential client.
But for me, it is much more important to give the best advice I can, and in this case, LinkedIn wasn't the platform for her.
🙏 Always think twice about the social media platforms and positioning, no matter what the market is telling you.