I enjoy helping CMOs, marketing managers and business owners exceed their goals with Instagram, LinkedIn & Facebook. Leading Caption - a team of >10 social media specialists. Get in touch if your social media marketing is not delivering!
I believe in a methodical approach to marketing: A/B testing everything, experimenting and analysing. For example, the summary you're reading right now was crafted SEO style, to help my profile appear in the top of Qoorio search results. Here are some keywords meant for search, but that also conveniently double as my specialties: 📌 Social Media Marketing (Currently CEO at Caption, SMM agency; >200 clients throughout years) 📌 Brand Management (Previously: LABAS (telco) brand manager) 📌 Personal Branding (Most followed Lithuanian marketer on LinkedIn) 📌 eCommerce (Built 2 stores from scratch, developed to 5 figure revenue and sold) 📌 Marketing Consultant (From growth-hacks to strategy) 📌 Speaker, Trainer & Workshop Lecturer (~50 events so far. Topics: Instagram, LinkedIn Marketing, Social media)
CLIENTS: ⭐ I had the awesome opportunity to work with clients from finance, FMCG, pharma, tech, B2B, automotive, HoReCa & other sectors. Notable examples: Toyota, Mars, Circle K, Western Union, Berlin Chemie, Hesburger, Wolt, US Pharmacia, Jack Daniel's, Heineken, New Nordic, ACME, BIOK, Caffeine to name a few.
OTHER SKILLS: ⭐ SaaS development, Marketing and Brand Strategy, Digital Marketing, Media Buying, Facebook Ads, Ad funnels, Influencer marketing, Content Production, Shopify, Oberlo, Mailchimp, Snapchat, TikTok.
I'm up for meeting online or anywhere they serve tea :) Let's talk on Qoorio and see if I can help you as well!
MY TOPICSTopic is a subject you can talk about with curious human.
It was very pleasant and useful conversation with Karolis. I had specific situation, which I needed to be cleared and he perfectly handled that.
If you have questions related to LinkedIn peculiarities, I recommend Karolis as skilled person concerning that.
Let's talkArrange a meeting with me or ask for insights on topics you are curious about
There are basically two ways to find a solution to any problem:
1. Ponder, deliberate, discuss and evaluate
2. Take a break
My best ideas came to me either when running or on vacation.
This time I'm coming back from Finland with a few rearranged priorities and new solutions.
And I gave it zero thought. The ideas just pop up!
It's weird how NOT working may sometimes be the best work you can do.
This is what Marketers and Salespeople were waiting for:
You can now see the EXACT PEOPLE WHO FOLLOWED your company page on LinkedIn! 🎉
This is a new way to identify warmer leads and it's A M A Z I N G.
Page followers are more accustomed to what your company does and have shown intent to hear more about your products or services.
📌 Get in touch with 1st level connections who have followed your page
📌 Connect with 2nd level connections
📌 Get more insights about what kind of people are interested in your company
HOW TO ACCESS: If you're the admin of the page, click ANALYTICS, then FOLLOWERS, scroll down and you'll see the list.
A cookie is a cookie, no matter how many more you have left, right?
Well, apparently not.
Here's where scarcity comes into play 👉
Participants in a consumer preference study were given a chocolate-chip cookie from a jar and asked to taste and rate its quality.
🍪 For half of the raters, the jar contained ten cookies; for the other half, it contained just two.
🍪 When the cookie was one of the only two available, it was rated more favorably than when it was one of ten.
🍪 The cookie in short supply was rated as more desirable to eat in the future, more attractive as a consumer item, and more costly than the identical cookie in abundant supply.
So all those "limited edition" and "last one left" products don't just sell better, they also leave the customer more satisfied. Sounds like a win-win.
❓ How do you feel about applying scarcity in marketing?
Spending budgets to gain followers on Facebook, Instagram or LinkedIn is A WASTE OF MONEY!
These are the common replies from marketing managers we hear, when we ask "why?"
🗣️ My boss wants it.
In these cases, we equip our clients with arguments and support them in convincing their teams.
🗣️ We need to beat competitors.
Define "to beat". I'm sure you want leads, better top of mind, NPS or whatever metrics that correlate with business results.
🗣️ More followers - more organic reach, right?
Almost. See, if a follower costs you 0.5€ and 1000 impressions (CPM) also costs the same, you can reach the same person a 1000 times. Impossible even with the best organic reach.
>>> There are always exceptions. <<<
No. of followers is a plausible KPI:
📌 When you're a wholesaler.
Your clients may think "their competitors seem to have a more popular brand, so we'll have an easier time selling their products"
📌 When you are planning to sell the account as an asset to the business itself.
Your buyer might find vanity metrics important.
In most cases, new followers should be a side effect of your other KPIs, rather than the main one. Please forward this to whoever on your team thinks otherwise and let's save marketing 😄