Don’t trust the gut feeling in marketing. Trust only test results with a significant amount of data.
That is probably the most important thing that I have learned working with performance marketing. Often marketers or business owners just THINK that this web, offer, ad, or product SHOULD work and they are considering just this one option to be communicated to their target audience. But why take guesses when data can tell what REALLY clicks with our target audience? Therefore marketers must test everything and take nothing for granted - landing page experience, offer, ad, and product. Only this way we can achieve incrementally better results every day by testing and using elements that won tests.
Wanna learn more about that? Let’s talk.