Banner ads are still seen as a crutial part of website for a lot of companies. However, studies show that most users became aware of visual clues that help identify banners as ads, making them invisible part of your site. It is known that most users skim through the content, they do not read every single part of your website. So, most of the time banners on the homepage are simply recognized as pushy ads and are skiped.
What are you afraid to do but know you should?
Everyone has fears. Some have more than others.
I have always had many fears in my life: fear of failure, embarrasing myself, etc...
One mindset that has really helped me to face fears is this:
“Feel the fear and do it anyway!”
Because, what we fear doing most, is usually what we most need to do!
I was terrified of taking a sales job at 19 years old, but I knew that was something that would be most beneficial for me in that moment to grow as a person.
I remember my first day at the job. I got only 2-3 hours of sleep the night before because I was so anxious and excited at the same time. And then making that first sales approach - I was afraid, but I still did it and it actually went pretty well. And as they say, the more you face your fears, the easier it gets.
So next time you feel fear. Remember: “Feel the fear and do it anyway!”
Most of my teenage years I used to be super shy with no self confidence at all. I remember having a mindset: “I will not start a conversation myself and only start speaking when someone asks me something or starts talking with me”
I had a terrible fixed mindset and thought I will always be like this.
Looking back at what helped me to crawl out of this hole, there were many things, but what layed the foundation was books on self development.
I still remember so vividly how I went to the library and borrowed my first book which was called “Self-confidence”.
After finishing that one book, I gained a whole new perspective and realized “wow, I can actually learn how to be better at social situations”.
Ever since reading that first book, I have been an avid reader, always trying to improve myself on every aspect of life, whether it is social, mental, financial, physical - you name it. There is just so much wisdom in books that can improve your life.
So my idea for you - if you have a teenage relative, friend, siblings etc. Gift them a book on personal development - my recommendation: D. Carnegie - “How to win friends and influence people”.
Best case scenario is that you may change their life forever, worst case scenario is that they won’t read it :)
Do you know what is the main reason why most Facebook and Google Ads campaigns fail?
It’s due to focusing on the wrong metrics. Most people think the main goal of Google and Facebook Ads is to get as many clicks to your website with the lowest cost possible. Well, that is not true.
In performance marketing, the main goal of Google and FB ads should be to increase your sales and that’s why you should always consider and track which targeting options (keywords etc) and ads are helping you to achieve that.
Unfortunately, so many advertisers don’t even have conversion tracking enabled and are focusing on the wrong metrics like:
* Clickthrough rate
* Bounce rate
* Likes, shares
Instead, you should prioritize on setting up conversion tracking and focus on more meaningful metrics like:
✅ Conversions and the Cost Per Conversion
✅ Return on Ad Spend
Focusing and optimizing for the correct metrics and events is especially vital for the more Automated Bidding strategies, where the algorithms are always looking to optimize according to the event you choose to be important for you.