ONLINE MEDIA- building a business on YouTube, podcast, social media: how do you build the most influence (and make the most money)?
This is not ESSENTIAL to succeed, but if you have a large online following it will help ANY business to a large degree
If you are skilled in building online influence, you will be able to help any business that you make by building high interest and hot leads. Online influence is massively growing and will become an even bigger aspect of marketing a business in the next 25 years
It will also make lots of money by itself! Tens of thousands of people make over £200k per year just from the online influencing platforms alone
So this upcoming topic is about how to make money online with the power of your influence (YouTube, podcasts, online course downloads, and social media influencing)
So we will look at:
-direct money from YouTube
-indirect money from YouTube
-how to grow and monetise YouTube
-indirect money from podcasts
-how to grow and monetise podcasts
-direct money from downloadable courses
-how to grow and monetise courses
-indirect money from social media
-how to grow and monetise social media
-how to link YouTube, podcasts, courses and social media together to grow all of them
-how to use the influence from these to help your product-selling business
-how to use the influence from these to help your service-providing business (including b2b)
These will each be their own insight but I havent planned them so there might be more as I talk about these topics! So there will be a minimum of 12 insights on this broad topic
Here’s a fun one - Ever noticed similarities between gaming and marketing? 🤔
Well, not hardcore gaming, but have you ever played minesweeper as a child?
It reminds me of when you just start marketing:
1️⃣ At first you start with a field full of mines and opportunities and you need to uncover some areas that can be built on - square after square. Otherwise it takes a lot of guesswork to proceed. But if you get stuck, then you need to search for multiple uncovered areas and see how they combine.
2️⃣ Then you start to see patterns how numbers connect - like mini structures. When you do so - you gain a lot of speed in the gameplay.
3️⃣ And as you succeed - you want to up your level with more obstacles and wider opportunities!
💡 Likewise is in marketing - get something to start from, your initial data and learnings and just build on it! When stuck - do tests and see what results they bring to the whole picture.
And if u get a mine - learn where your calculations were wrong and just start over ☺️