Never underestimate the power of the diversification of your skills and business.
Always try to see beyond your usual skill set, how it can be applied in different situations and can serve clients for the better.
I’ll give you an example.
My All Is Amazing brand venture. It’s a photography and videography company or as I call it - visual story telling brand. But, among the various types of photography my team and I do, I have diversified our skills to events, weddings and commercial branches. It helps me target specific clients easier, attract photographers with different skillsets and diversify business income sources.
Oh yes, here is the photo from the recent H&M campaign for South East Asia, that All Is Amazing team did in Sumba island, Indonesia. Guess under which branch of business this creative assignment goes? ;)