Next Wednesday, 7pm GMT+3, join Giedrė Rajuncė and me for a live stream on Qoorio Facebook. We’ll speak about personal brand, what it is, that you are a brand, and how to make money out of it. See you soon! 💪🤘🦀
Do you know what is the main reason why most Facebook and Google Ads campaigns fail?
It’s due to focusing on the wrong metrics. Most people think the main goal of Google and Facebook Ads is to get as many clicks to your website with the lowest cost possible. Well, that is not true.
In performance marketing, the main goal of Google and FB ads should be to increase your sales and that’s why you should always consider and track which targeting options (keywords etc) and ads are helping you to achieve that.
Unfortunately, so many advertisers don’t even have conversion tracking enabled and are focusing on the wrong metrics like:
* Clickthrough rate
* Bounce rate
* Likes, shares
Instead, you should prioritize on setting up conversion tracking and focus on more meaningful metrics like:
✅ Conversions and the Cost Per Conversion
✅ Return on Ad Spend
Focusing and optimizing for the correct metrics and events is especially vital for the more Automated Bidding strategies, where the algorithms are always looking to optimize according to the event you choose to be important for you.
How do get your first job in a field you like with no experience?
When I was on my second year in university I knew that I would love to work as a digital marketer.
The problem was that I didn’t have any needed skills or experience to get that first job and I was also studying abroad at the time.
My solution - I started a blog! Thanks to blogging I got to learn content marketing, I ran Google Ads to my site with a very low budget (just to get experience and learn by having skin in the game). I learned SEO, Analytics and got a very good overview of different possibilites and skillsets. After returning home from abroad I also worked for free for a start-up for a while, just to get that experience.
This proved to be very useful when I applied to Google Ads Academy, which was organised by one of the biggest performance marketing agencies in Baltics (ePPC). There was lots of competition but my eagerness to learn by doing helped me stand out from the rest and get accepted.
It’s now been almost two years since I got a job in ePPC and it’s just amazing how much can one learn in a short period of time when there is a will to succeed and consistency in taking action.
I believe that creativity, empathy and rationality brings you to new ways of thinking and helps to create what is next!
What about you? What do you think are the main skills to create the best solutions, achieve the better results, and drive business to success?