About the video: Instagram Channel Strategy
“On IG you need to think about 5 channels : IG Wall/Feed, IG Stories, Pinned Highlights, IGTV and IG Live. You need to have a content strategy for each of these channels or at least the ones you plan to use.”
In this video lesson Dot Lung addresses the topic: Instagram Channel Strategy, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.
PARTIAL TRANSCRIPTION OF THE VIDEO
“Lee people formats and consistency is key on Instagram it literally trains your audience on what to expect from you so let's take a look at the different content format there are five Instagram Channel you have the Instagram feed this is the wall and the actual grid and lay out that you have on your profile example on the feed you are able to use square one by one format or 4 X 5 videos up to 1 minute long if you have bite-size content in video format you're able to load that onto the feet send their Instagram stories which are 15 second ephemeral video or images with gifs and stickers and.
Want proof of how powerful consistency is? Pick one small action (it can be anything, like reading two pages or doing four pushups or writing a paragraph or posting an insight, whatever you want). Do it everyday for 30 days and see what happens
As with any skill, the skill of building a business relies on talent, experience, knowledge/data, and good systems in place to push you to implement.
Over the next few weeks I’ll go over some past and present businesses I have made/ helped make, use them as case studies, and outline what steps we took to
1) identify the aspect of the business that people would pay for
2) worked out a way to maximise that aspect
3) continually innovated to make the business provide a greater income for lower costs
The coinciding lessons of each case study, I predict, will be
1 taking action consistently is the key step that separates a failure from success
2 providing more VALUE to the customer is the foolproof way to increase income, not to fool them into spending more than they should
3 identifying the best method to get a customer’s attention and once you have that attention, to effectively show them the potential benefit to them of using the business is the way all marketing works
Also I’ll be putting in a photo of myself with each post since that seems to be what people do on Qoorio, it isn’t relevant to the post its just a picture of my face