Kviečiu į #linkedinpusryciai internete iš bet kurios vietos, nuo bet kurios sofos🙂 spalio 24 d., šeštadienį ryte. Kalbėsime su Šarūnu Sakalausku apie LinkedIn naujoves ir tai, kas Jums rūpi:
➕LinkedIn asmeninių profilių naujienos.
➕Kaip organizuoti renginius (LinkedIn Events).
➕Kaip pasikeitė LinkedIn algoritmas.
➕Video turinio kūrimas ir svarba komunikacijoje.
➕LinkedIn PREMIUM supergalios pardavimų ir HR komandoms.
➕Koks LinkedIn bus 2021?
Bilietų nuoroda 👉 https://bit.ly/linkedinpusryciai_spalio
If I would be a small/ midsize company or a startup and would want to spend some time and money on LinkedIn, this would be what I would do:
1. Optimize Sales people profiles
2. Optimize Company page profile
3. Create 4 content pieces per month on the company page
4. Activate sales people - employee branding
5. Connect with 5 relevant peole per day with a personal message
6. Engage with potential client content 20 min per day
7. Create at least 4 personal posts per month
🎯 The overall goal for doing these things would be to increase your brand awareness and gain new clients.
Some companies use some of these steps, some use all. One thing for sure, this might require more effort in the beginning but within time this is a less costly strategy.
Are you paying attention to some of these points? What is your experience with social selling on LinkedIn?
Don't worry about getting likes and comments on LinkedIn that much. It's not the main success metric anymore.
Just recently, LinkedIn has introduced "dwell time" to its metrics. To be honest - I was surprised they didn't account for it before!
When you open the news feed, you'll now see not only relevant, liked, commented on and shared content, but the one that people SPEND MORE TIME ON.
This means less click-bait, more in-depth opinions, suggestions, observations and research.
🚨 Better content > 🚨 People read through to the end of it > 🚨 Content is shown organically to more people.
Next time you post, make the mental switch.
It's not "what will people like".
It's "WHAT WILL PEOPLE FIND VALUABLE AND CAPTIVATING".
So, since now even LinkedIn itself is saying likes aren't THAT important, you shouldn't stress over getting "enough" of them as well 😌
If you have non-latin letters in your name - don't worry, be proud and use them on LinkedIn. You'll still be searchable.
The only other reason to latinify (is that even a word? 😄) your name is to make it more easily pronounceable for foreigners.