💡Image = reputation
The ideal situation is what we think of ourselves coincides with what others say about us.
And one of the biggest mistakes is when our image doesn’t match our reputation, like when we think we’re creating the image of a friendly, curious professional, but in reality, we act like arrogant smatterer. Reputation is our savings for a black day” is a thought I read somewhere and I really enjoyed it, as reputation helps us to survive tough times when people rethink their buying habits and choices. So, if we consciously build our image and it is consistent with our behavior, it is very likely that we will avoid “hard times”.
What do you think?
Even though we may find many executives on social media today, only a small fraction of them actually create content.
The others remain invisible, losing an opportunity to demonstrate their expertise and become known in their industry or to their target audience.
Some time ago I write an article on why and how executives should build their personal brands on social media.
Check it out below ⬇️
"Content is King."
"Content isn’t King, it’s the Kingdom."
"Traditional marketing talks at people. Content marketing talks with them."
I bet you’ve heard one of these or other phrases that emphasize the value of content.
Content marketing is also a great way to strengthen your personal brand. Despite that, many professionals are still reluctant or lack time to create content.
Therefore, here are 12 tips I put together to motivate you to put your content out there with more courage and less hesitation.
Check them out in my latest Thrive Global piece!