Why should you care about building a personal brand in the first place?
Let me share with you some insights I've gained after working with so many different customers in the field.
1️⃣ Everybody has a personal brand. You also do have it now. The only difference is that you (most probably) do not have a strategy of how to get the most of it and actually earn from your brand;
2️⃣ Personal branding based communication is the most powerful form of social communication. Why? Because 92% of users will by from a person rather than a company, product or service brand;
3️⃣ Building a personal brand gives so many side benefits: you are perceived as one of the top people in the market, you get invitations to speaking events, podcasts or even TV, you constantly get interesting cooperation offers and, what's most important, customers come to you, not vice versa.
🔜 Are YOU getting the most of your personal brand?