Egle Dapkeviciutecreator of geriprojektai.lt l seeker of creativity and deeper understandingSome time ago
- What does it feel to be wrong?
- (People say): embarrassing, shameful, etc.
- NO! That's what it feels like to find out you were wrong. To feel to be wrong is to feel right. We actually think we're right about stuff when we're wrong.
Why do we get stuck inside this feeling of being right?
1) because of this feeling of being right. Most of us do whatever we can to avoid thinking of being wrong.
2) cultural. When you're a kid you've already learned that people who get stuff wrong are lazy and irresponsible. And the way to succeed in life is to never make any mistakes. We learn these really bad lessons really well. We deal with them by becoming perfect little A students, perfectionists, over-achievers.
After I watched this TED talk, when I have a feeling that I'm 100% right, it triggers me to remember that this is the time when I might be wrong. One of the best lessons I've learnt so far!
Minimal logo doesn’t mean only minimal style in visual part, but also in function. In these times to create such a big brand like Apple, Nike or Mastercard it’s near the edge of impossible. But by creating consistency in visual identity between the logo and its graphic language can make the logo symbol more recognisable without a wordmark. Funny fact, is that the first Shell logo was created in 1909 and it was used only as a shell symbol without a wordmark.
One of the main things about creating live and dynamic brand is consistency and connection between logo and graphic language. Following this process many things can appear: from recognasibility to avoiding big finances for advertising materials. Curious about more benefits? For example - one of my works, that was done with Imagine studio - visual identity for the largest in the Baltic region eyeglass lenses manufacturers.
How the comfort zone is ruining your life?
🔸 #4 insight: Comfort zone
This is so known topic that I even doubted to write it. But the more I think about it, the more I understand how close and yet so far this topic is for me.
We all know that there are two groups for all the physical things we can do in our life:
- Inside the comfort zone: takes little or no effort to do, feels comfortable, no mental resistance. For example, for most of the people driving is completely in their comfort zone. They drive to work, shop, home. And since driving is so easy, at one point or another, your brain went and subconsciously placed it inside the comfort zone, so you don’t really think about doing it before you do it, it’s just something you do.
- Outside. Okay, how about going for a run? A lot harder, isn’t it? It’s more physically strenuous, requires more preparation, it makes you lose your breath or sweat, and if you haven’t ran for a while, you’ll probably be really sore the next day. And because you know running is physically strenuous and hard to do, your brain placed it outside the comfort zone. The further outside the comfort zone something is, the more mental resistance there is in the way of doing that thing.
Zone also always shrinking, if you don’t do anything about it. Unless you venture at least a little bit beyond the borders of the comfort zone, it will get smaller and harder to escape. And this is something that most people have experienced in their lives, whether they are aware of it or not.
In my own life this happens all the time, like when I was 18 and got my driving licence, I was so excited at that point, driving was so easy to me and felt very good about it. But since I had no car, lived in the city centre, my brain moved it outside the comfort zone and now I’m really afraid to do it. Of course, brain generates to me all necessary arguments: eco friendly, avoiding traffic jams, walking is good for you. In reality, I’m just staying away from what’s outside my comfort zone now.
This gets even more serious. You know that phrase “Men aren’t taking their health seriously”? I look at myself and I see that I feel more comfortable being sick, suffer pain than go to a doctor. This is because my brain tells me “this is something common, this will stop one day, think of all that wasted time, it will cost a lot, they can’t help anyway” instead of fixing situation I'm in.
Today my back was injured while playing volleyball. I was laying on my back at home in deep pain and wishing it would stop. Then, I started coughing. It made my back pain even worse, like needles crossing me with every cough. Then I realised I was coughing for 2 years already. This is not something new, it just wasn’t in the circle of something easily achievable.
I was so angry on this whole situation that my brain just wanted to cut it all now. Do something! And I did. Today I registered to check my back, my knees and elbows that were in pain from playing 5 times a week. And my coughing. And wrote this post that I was doubting about.