Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
At our agency, we are constantly trying to be at the forefront of the packaging and design-related industry. And the best way to sum up, what we find and what we care about is to write a newsletter, once in a month.
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Be the first to comment Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
Changes in design are only the consequence of changes in our social and cultural being. At the moment, brands start to rethink their racist clichés, e.g., mascots. Does Uncle Ben’s is in the row?
Land O'Lakes Removes Native American Mascot From Their Packaging
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 2 months ago
Milton Glaser, the author of I ♥️ NY logo and Brooklyn Brewery identity, passed away at the age of 91. His thoughts on the design discipline are timeless and will stay with us forever. Art is work, proclaimed the inscription on his office door in Manhattan, and I can’t agree more.
Milton Glaser, Master Designer of ‘I ♥ NY’ Logo, Is Dead at 91
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
Who told that cosmetics innovations and containers made from ocean plastic are possible somewhere else, but not in Lithuania? Brand new Kilig product has been included among the top innovations in the annual beauty industry report by Cosmoprof Worldwide Bologna! For the second year in a row. And the packaging is made from 50% of ocean waste plastic! The product created by BIOK Laboratorija and designed by étiquette.
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
Dieline, the most influential packaging design website, has announced awards winners. As a keen follower, I have one concern that the awards are shifting to very conceptual works selection rather than appreciating big brands and difficult FMCG tasks execution. Ok, with a few exceptions like Carlsberg or Kellogg’s.
The World's Best Packaging: Dieline Awards 2020 Winners Revealed
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
This year, we observe the continuity of global brand refreshments. Some ABC lessons are worth taking into account. Last year we saw Kellogg’s and Carlsberg, this year, Cadbury and Heinz have similarities in their quest to masterbrand their portfolio. Lessons:
A - the main focus is on the refinement of max 1-2 key visual assets.
B - in modern trade and e-commerce colors are becoming the most critical trap for buyers with falling attention. Brands are betting on the monumentality and shelf impact of large areas of color.
C - brand heritage / positioning is reflected through secondary rather than competing design details.
D - SKU peculiarities / tastes are revealed through moderately playful graphics or photos. Every detail helps to spread the positioning.
E - visual claiming diet enabled. The benefits of the brand or SKU are told in a more exciting way and shape.
Conclusion: the introduction of new products / lines is a critical driver of innovation in the short-term, but leads to the fragmentation of the masterbrand image. So after a long-term, comes the time for strategic reversal and refinement. I bet that we should expect the following actions from the Baltic FMCG leaders soon.
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
What an ice-cream and sneakers have in common? At first glance - nothing but the same customers. Ben & Jerry’s x Nike sneakers are only the newest example in a row of unexpected collabs that try to attract consumers’ attention. Fun fact: A year before, AriZona Iced Tea x Adidas released sneakers going on sale for a mere 99 cents (the actual price for a can of AriZona) and chaotic pop-up launch was shut down by NYPD.
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
So hello, a new normal world where plexiglass will surround us almost everywhere. Sophisticated face masks, futuristic head shields, partition walls between airplane chairs, private lounge boxes on the beach, and suspended hoods at your favorite restaurant.
christophe gernigon's hanging shields imagine future of restaurant dining
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
Taste and smell are two senses that yet can’t be properly replicated, e.g., in our computers. It’s a significant obstacle to the growth of some businesses online. After all, we want to smell the perfume and know the flavor. There are various scent re-creation gadgets for some time already, yet I see a taste synthesizer for the first time. I’m sure that someday the simulation of smell and taste will become an integrated part of the technology we use every day.
lickable 'taste gadget' can recreate any flavor without eating food
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
Can’t decide which part of the case is more impressive: Nike’s statement or Adidas’s solidarity by retweeting the message:
“For once, just don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”
Nike Releases "Don't Do It" Video Denouncing Racism and Calling for Change
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
While the discussion on proper direction and readability of the logotypes on the packaging is endless, I have recently seen several redesigns in which, for the sake of a more significant impact on the shelves, logos are turned vertically.
We did it ourselves on Utenos beer cans, and I have to say that supermarkets liked the vertical face even more!
Turner Duckworth's New Hornitos Packaging Honors Tequila's Heritage
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
Billions of disposable and unrecyclable sachets in the food/beauty industry are a huge sustainability issue. But what if PAPER sachets could SHAPE the future? Two leading companies teamed-up to create Shaped Paper Pods. These pods can serve as packaging for not only for dry products but also for up to 100 ml of liquid and could be uniquely customized to your business needs.
Syntegon and BillerudKorsnäs launch joint system for shaped paper pods
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
From the neurophysiological point of view - color is the most notable brands’ distinctive asset. Not a surprise that more and more brands desire to have their own. And Pantone Color Institute helps them to own it. Welcome the newest one - Heinz 57 Red.
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
As an artist in my soul, I admire that the term "looking good" is up for debate, while the anti-beauty movement is here to stay. I remember my studies and the concept of unreasonable beauty, brought to my mind by the most talented philosophy and art mentors. That's precisely what it is. Finally.
Experimental beauty
Marija MireckaitėPhotographer. Curious person.
I love this! Finally we're all focusing more on freedom and creativity in the beauty world rather than how to contour your nose for it to appear smaller haha! Interesting article:-)
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
One step closer. Can’t wait to hold the one in my hands!
Green Fibre Bottle. One step closer
Edvardas KavarskasPartner @ Étiquette, a strategic packaging agency
My guess that we will have to wait at least 2-3 years because that’s still the prototype, and they need to test barrier technology on a large scale.
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
An exciting innovation by Carlsberg, a year ago has introduced in Western Europe (ah, as usual), finally in Lithuania! Snap Pack cuts plastic usage on multipacks by up to 76%. I can’t wait to check it out.
Snap Pack. An innovation to reduce plastic
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Dalia Bagdziunaite on Research & InnovationNeuroconsultant // Researcher // Behavioral Strategist // Educator3 months ago
Speculative design is an incredible field aimed at starting the discussion about big societal issues by using collective imagination & fiction. This type of design is used to help to facilitate co-creative processes and foster innovation. If u want to know more about how speculative future scenarios can be used in business or policy-making settings, I strongly suggest to watch the following video
Speculative Futures: A Plea for Collective Imagination (Ellery Studio) ｜Virtual Design Thinking Camp 2020
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Lina Kvizikevičiūtė on Working at the startupDigital Marketing | PPC | Google & Facebook ads spec2 months ago
What is a startup?
Sometimes people raise a question why new business is not a startup and what defines a startup.
The answer is easy.
"Startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. The only essential thing is growth. For a company to grow really big, it must a) make something lots of people want, and b) reach and serve all those people."
Paul Graham
Read more on paulgraham.com/growth.html
Gabija GrušaitėAuthor of Stasys Šaltoka, Co-Founder of Qoorio & Vieta
Vaidas Urba I want to hear your story as well!
Lina Kvizikevičiūtė on Working at the startupDigital Marketing | PPC | Google & Facebook ads specabout 1 month ago
This is my work table this week.
Majority of time I work with digital media and I measure things a lot. I used to hear that all digital efforts, all ads are meaningless if we cannot measure their performance, their return on investment. That's true! 👍
But working at the startup brings much more random tasks on my table. It was measuring the needed size of vans for magnetic stickers this time.
What's out of it? Always expect the unexpected (and embrace yourself for it)! 😊
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Antanas Bernatonis on Designing the impossible ListHead of Business Development @Montonio |Fintech|POS|B2BSales|BD21 days ago
Couple of weeks ago Justas Janauskas asked: “Antanai, it’s impressive to see how much you have achieved at your age. Tell me how you see your life in 10 years, and what is the secret of your professional success? “
First of all, thank you Justas for recognising! Much appreciated 🙂
For starters I would like to replace the word “Achieved” to “Experienced”.
To be honest, I achieved almost nothing: I’m not a founder of 9-digit company yet, I haven’t started world-wide movement, I did not win any global competition or award.
BUT I have experienced a lot. Ever since I have started my career in business at the age of 15, my goal was to learn, live and be through happiness. And experiences are exactly what allows you to be in the constant feeling of joy.
🔹That’s why being a teenager I was voluntarily going different tech companies for unpaid internships (Total of 5 internships in Lithuania and US until graduating from high school).
🔹That’s why when living in the countryside I have participated in scary competitions of public speaking/economy/entrepreneurship, challenged students from the best schools in Lithuania and won those competitions. 🔹That’s why I remained helping people and startups (up to date I was mentoring and lecturing at 30+ events), even thou the first company I have raised money for left me on ice.
I have always invested in experience, and this mindset brought me money, opportunities, friends, companies, trips and everything one could ever dream of :) Really, I wish such happiness for everyone! :D
Talking about my future, in 10 years I see myself as a dad and a husband with the main life project of a family on the track:) According to my Impossible list (visit my profile to learn more about wtf is The Impossible List :D) by that time I should already have a solid exit from the startup I’m working with, running my own consulting company on the side, and preparing to start my dream of growing a vineyard 😊
So the open secret of my professional career - always learn, work and do things that brings you best experiences, everything else will come along and you will live a life-long adventure :) (Hopefully that doesn’t sound too cheesy :D) . What were you drivers that led your professional career to where it is now? 😉
Antanas BernatonisHead of Business Development @Montonio |Fintech|POS|B2BSales|BD
Lina Linkeviciute, can you relate? 😉
Antanas Bernatonis on Designing the impossible ListHead of Business Development @Montonio |Fintech|POS|B2BSales|BD2 months ago
🚀Yesterday we had an opportunity to see the start of new era of spacw flights!
🌐Today SpaceX Crew Dragon will dock to international space station, and SpaceX as always has something to offer for us: Docking Simulator game. Very exciting and engaging online version experience of being an astronaut 😄 Have you tried it? 😉
https://iss-sim.spacex.com/
SPACEX - ISS Docking Simulator
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